Area Sales Manager - Germany & Benelux (m/f/d)
BikeBusinessHUB
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Job summary
Ecoride, a Swedish family-owned e-bike manufacturer, is expanding into Germany and Benelux. We seek an ambitious Area Sales Manager who can operate from home, build a dealer network and drive market entry with autonomy and strategic insight.
You'll travel regularly, establish partnerships with independent dealers and retail groups, and work closely with our owner and CEO to shape our regional strategy. Fluency in German and Dutch is essential, and a passion for bicycles helps you close long-term
Qualifications
- 3-5 years of B2B sales in bicycles or e-bikes.
- Established dealer network in Germany and/or Netherlands.
- Proven success in acquiring customers and developing dealer partnerships.
- Entrepreneurial, hands-on, able to work independently.
- Strong communication and negotiation skills.
- Fluent German and Dutch; good English for international collaboration.
- Willingness to travel regularly within the territory.
- Experience introducing new brands or developing distribution networks is an advantage.
Responsibilities
- Identify, approach and onboard new bicycle and e-bike dealers.
- Actively generate new business and develop long-term retail partnerships.
- Build relationships with independent dealers, retail groups and larger dealer chains.
- Identify market opportunities and contribute to regional growth strategy.
- Represent Ecoride through dealer visits, product presentations and industry events.
- Support dealer relationships in cooperation with our Swedish sales and aftersales teams.
- Independently manage territory, sales pipeline and commercial activities.
Skills
Job description
Netherlands
Join us in bringing Swedish e-bike innovation to new European markets.
Location: Germany or the Netherlands | Home-based, with regular travel
We are Ecoride, a family-owned Swedish e-bike manufacturer with almost 20 years of experience in creating bicycles for everyday mobility.
Founded in 2008, we have built a strong presence in the Nordic markets by combining Scandinavian design, robust engineering and innovative technology. Our e-bikes are developed and manufactured at our own facilities in Gothenburg, Sweden, designed to perform even in demanding Nordic conditions.
Innovation and design have always been part of our DNA. Our commitment to both has earned us international recognition, most recently with two Red Dot Design Awards in 2025 for our Ambassador 4 and Tripper 4 models.
Our latest generation features integrated GPS, app connectivity and anti-theft functionality, reflecting our ambition to make everyday cycling smarter, safer and more accessible.
As a family business, we value an entrepreneurial mindset, personal relationships and fast decision-making. Today, we are ready to take the next step in our international expansion.
To develop our presence across Germany and Benelux, we are looking for a driven, entrepreneurial and hands-on Area Sales Manager who is passionate about the bicycle industry and excited by the challenge of building new markets.
You will take ownership of developing our dealer network, initially focusing on Germany and the Netherlands. We are looking for someone who enjoys opening doors, building trusted relationships and turning opportunities into successful long-term partnerships.
Working independently from your home base, you will work directly with our owner and CEO, have a real voice in shaping our market-entry strategy and enjoy the freedom to turn your ideas into action.
This is an opportunity to build something of your own within an established company, with the potential to grow your responsibilities as we expand further across Europe.
- Identify, approach and onboard new bicycle and e-bike dealers.
- Actively generate new business and develop long-term retail partnerships.
- Build relationships with independent dealers, retail groups and larger dealer chains.
- Identify market opportunities and contribute to our regional growth strategy.
- Represent Ecoride through dealer visits, product presentations and industry events.
- Support dealer relationships in cooperation with our Swedish sales and aftersales teams.
- Independently manage your territory, sales pipeline and commercial activities.
- 3-5 years of B2B sales experience in the bicycle or e-bike industry, ideally in field sales or business development.
- An established dealer network in Germany and/or the Netherlands, with a strong understanding of the local bicycle market.
- Proven success in acquiring new customers and developing dealer partnerships.
- A driven, entrepreneurial and hands-on mindset, combined with the ability to work independently.
- Strong communication, negotiation and relationship-building skills.
- Fluent German and Dutch, with good English for collaboration with our international team.
- Willingness to travel regularly throughout the territory.
- Experience introducing new brands or developing distribution networks is an advantage.
- The opportunity to truly build something: Take a leading role in establishing and growing our business in new European markets.
- A family-owned business with short decision-making lines, an entrepreneurial culture and direct collaboration with our owner and CEO.
- Real autonomy and influence: Shape your territory, commercial strategy and dealer network, with the freedom to turn ideas into results.
- Extensive long-term development opportunities, potentially taking on responsibility for additional markets, larger territories or future sales teams as our international business expands.
- A supportive international team and initial product and company onboarding in Gothenburg, Sweden.
- Home-based working, a competitive compensation package, company vehicle and necessary work equipment.
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