Website Marketing Operations Manager

Zonar; Colombia; Híbrido; COP 89.280.000 - 111.600.000; Jornada completa

Descripción de la vacante

Zonar is seeking a Website Marketing Operations Manager to own Zonar.com in HubSpot CMS, drive SEO performance, and optimize conversion rates. You will manage the digital backlog, CMS updates, and agency relationships, while partnering with Marketing Ops on forms, tracking, and reporting.

The role requires hands-on HubSpot CMS expertise, solid knowledge of SEO, analytics, and CRO, and the ability to balance execution with strategic ownership.

Formación

• Hands-on HubSpot CMS experience — must-have.
• Working knowledge of SEO, website analytics, landing pages, redirects, metadata, CTAs, and conversion-rate optimization.
• Experience owning or directly contributing to website traffic, SEO, and conversion-rate goals.
• Familiarity with GA4, HubSpot reporting, and campaign performance measurement.
• Experience coordinating with SEO, development, or digital agency partners.
• Detail-oriented QA mindset and strong project management habits.
• Able to balance hands-on execution with ownership, prioritization, and stakeholder communication.

Responsabilidades

• Own and maintain Zonar.com in HubSpot CMS: pages, layouts, CTAs, metadata, navigation, redirects, and URL hygiene
• Own website traffic, SEO performance, and conversion rate; improve organic visibility and priority-page performance
• Manage the SEO and development agency relationships
• Publish and maintain blogs, case studies, white papers, and resource-centre assets
• Build and QA campaign landing pages and thank-you experiences; partner with Marketing Ops on forms, tracking, and routing
• Support web performance reporting (GA4, HubSpot) and flag/investigate data discrepancies
• Maintain a prioritized website backlog and keep stakeholders updated on status

Conocimientos

HubSpot CMS

SEO

Website analytics

Content management

Project management

Stakeholder communication

English proficiency

Herramientas

GA4

HubSpot reporting

Descripción del empleo

Website Marketing Operations Manager

About the Role

The Website Marketing Operations Manager owns Zonar's website performance, SEO outcomes, and conversion rate — keeping Zonar.com accurate, well-governed, and aligned to demand gen, product marketing, brand, and sales enablement. You'll manage the digital backlog, execute CMS updates directly, own SEO/dev agency relationships, and partner with Marketing Ops on forms, tracking, and reporting.

We're specifically looking for a HubSpot CMS expert— hands-on experience building and managing pages, modules, and templates in HubSpot CMS is a must-have.

What You'll Do

• Own and maintain Zonar.com in HubSpot CMS: pages, layouts, CTAs, metadata, navigation, redirects, and URL hygiene
• Own website traffic, SEO performance, and conversion rate; improve organic visibility and priority-page performance
• Manage the SEO and development agency relationships
• Publish and maintain blogs, case studies, white papers, and resource-centre assets
• Build and QA campaign landing pages and thank-you experiences; partner with Marketing Ops on forms, tracking, and routing
• Support web performance reporting (GA4, HubSpot) and flag/investigate data discrepancies
• Maintain a prioritized website backlog and keep stakeholders updated on status

What We're Looking For

• Strong, hands-on HubSpot CMS experience — must-have
• Working knowledge of SEO, website analytics, landing pages, redirects, metadata, CTAs, and conversion-rate optimization
• Experience owning or directly contributing to website traffic, SEO, and conversion-rate goals
• Familiarity with GA4, HubSpot reporting, and campaign performance measurement
• Experience coordinating with SEO, development, or digital agency partners
• Detail-oriented QA mindset and strong project management habits
• Able to balance hands-on execution with ownership, prioritization, and stakeholder communication
• Organized with files, assets, naming conventions, and documentation
• Strong judgment on what to fix directly versus escalat
• Comfortable working across Brand, Demand Generation, Marketing Operations, Sales, and Product Marketing
• Comfortable operating in both strategic and hands-on production modes
• High level of English proficiency — all communication and work product must be in English

Location:Colombia (LATAM)
Department:Marketing
Contract Type:Indefinite
Salary:$8,000,000 – $10,000,000 COP (negotiable)
Work Mode:Hybrid/Remote