Digital Marketing Manager

Zonar Systems; Colombia; Híbrido; COP 100.440.000 - 133.920.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote - Hybrid Colombia

Employee contract

Base salary negotiable

Descripción de la vacante

Zonar Systems is seeking a Digital Marketing Manager to own website performance, SEO outcomes, and conversion rate across Zonar.com.

This role blends hands-on CMS execution with strategic ownership — managing the digital backlog, driving SEO and development agency relationships, and partnering with Demand Generation, Marketing Operations, Brand, and Product Marketing to keep Zonar's digital presence sharp, accurate, and performing.

Formación

• Strong CMS and web production experience, preferably with HubSpot CMS.
• Working knowledge of SEO, website analytics, landing pages, redirects, metadata, CTAs, and conversion-rate optimization.
• Experience owning or directly contributing to website traffic, SEO, and conversion-rate goals.
• Familiarity with GA4, HubSpot reporting, and campaign performance measurement.
• Experience coordinating with SEO, development, or digital agency partners.
• Detail-oriented QA mindset with strong project management habits.

Responsabilidades

• Own total website traffic, SEO performance, conversion rate, and priority-page performance.
• Manage day-to-day updates and governance for Zonar.com and related digital properties.
• Build, update, and maintain website pages, landing pages, thank-you pages, CTAs, metadata, and digital content in HubSpot CMS.
• Own SEO and development agency relationships, ensuring their work supports traffic, conversion, and performance goals.
• Improve organic visibility, traffic quality, priority keyword performance, and high-value website paths.
• Publish and maintain blogs, case studies, white papers, PDFs, resource-center assets, and campaign content.
• Partner with Demand Generation on landing page performance and campaign conversion paths.
• Partner with Marketing Operations on form setup, tracking, routing, automation, and data capture.
• QA website updates, campaign pages, mobile experiences, forms, and core user journeys.
• Monitor website performance, SEO progress, conversion trends, and key digital issues.
• Maintain a prioritized website backlog and communicate status to stakeholders.

Conocimientos

CMS experience

SEO knowledge

Web analytics

Project management

Herramientas

HubSpot CMS

GA4

HubSpot reporting

Descripción del empleo

Zonar is looking for a Digital Marketing Manager to own website performance, SEO outcomes, and conversion rate across Zonar.com. This role blends hands‑on CMS execution with strategic ownership — managing the digital backlog, driving SEO and development agency relationships, and partnering closely with Demand Generation, Marketing Operations, Brand, and Product Marketing to keep Zonar's digital presence sharp, accurate, and performing.

Key Responsibilities

• Own total website traffic, SEO performance, conversion rate, and priority-page performance
• Manage day‑to‑day updates and governance for Zonar.com and related digital properties
• Build, update, and maintain website pages, landing pages, thank‑you pages, CTAs, metadata, and digital content in HubSpot CMS
• Own SEO and development agency relationships, ensuring their work supports traffic, conversion, and performance goals
• Improve organic visibility, traffic quality, priority keyword performance, and high‑value website paths
• Maintain website structure, navigation, URL hygiene, redirects, and page quality
• Publish and maintain blogs, case studies, white papers, PDFs, resource‑center assets, and campaign content
• Partner with Demand Generation on landing page performance and campaign conversion paths
• Partner with Marketing Operations on form setup, tracking, routing, automation, and data capture
• QA website updates, campaign pages, mobile experiences, forms, and core user journeys
• Monitor website performance, SEO progress, conversion trends, and key digital issues
• Maintain a prioritized website backlog and communicate status to stakeholders

Qualifications

• Strong CMS and web production experience, preferably with HubSpot CMS
• Working knowledge of SEO, website analytics, landing pages, redirects, metadata, CTAs, and conversion‑rate optimization
• Experience owning or directly contributing to website traffic, SEO, and conversion‑rate goals
• Familiarity with GA4, HubSpot reporting, and campaign performance measurement
• Experience coordinating with SEO, development, or digital agency partners
• Detail‑oriented QA mindset with strong project management habits
• Comfortable working across Brand, Demand Generation, Marketing Operations, Sales, and Product Marketing
• High level of English proficiency — all communication and work product will need to be in English

Compensation & Benefits

• Base Salary: 9.000.000 COP negotiable
• Location / Modality: Colombia, Remote - Hybrid
• Employment Type: Employee contract
• Benefits: View Zonar Careers & Benefits