Sr Marketing Specialist – ENT Latin America

Medtronic; Bogotá; Presencial; COP 144.956.000 - 241.593.000; Tempo integral

Benefícios oferecidos por esta vaga

Salary and benefits package

Wide range of employee benefits

Resumo da vaga

Medtronic plc in Bogotá, Colombia seeks a Senior Marketing Specialist for ENT Latin America to drive regional marketing strategies, product positioning, and lifecycle management for the ENT portfolio. This role will connect global strategy with regional needs and require collaboration with sales, regulatory, medical education, and cross-functional teams.

The position involves travel within Latin America and occasionally international destinations, with candidates based in Bogota, São Paulo, or

Qualificações

• Bachelor’s degree in Marketing, Business Administration, Engineering, Healthcare, or related field.

Responsabilidades

• Develop and execute ENT LATAM marketing strategy aligned with global priorities.
• Create integrated marketing and product communication plans for the ENT portfolio.
• Support full portfolio lifecycle: launches, expansion, registrations, end-of-life strategies.
• Analyze market dynamics, competitive landscape, and customer needs to identify growth opportunities.
• Develop product positioning and value propositions using data and clinical/economic evidence.
• Collaborate with Sales and country teams to support commercial effectiveness and market development.
• Forecast regional plans and strategic decisions using performance data and market trends.
• Lead pricing and portfolio strategy discussions with regulatory, finance, and regional teams.
• Coordinate regional medical education and marketing activities within available budget.

Conhecimentos

Marketing strategy

Portfolio management

Market analysis

Forecasting

Stakeholder management

English proficiency

Spanish proficiency

Travel readiness

Ferramentas

MS Excel

Cross-functional collaboration

Descrição da vaga

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

A Day in the Life

At Medtronic, we are more than a medical device company: we are driving the future of healthcare through innovation. Here, you can build a meaningful career rooted in purpose, contributing to solutions that help improve patient outcomes and support healthcare systems across Latin America. We are seeking a Senior Marketing Specialist for ENT Latin America to support the development and execution of regional marketing strategies for the Ear, Nose and Throat (ENT) portfolio.

This position will play an important role in connecting the global business strategy with regional and local market needs, supporting portfolio growth, market development, product lifecycle management, and commercial execution across Latin America. The role requires close collaboration with Global/Operating Unit teams, Sales, clinical, regional and local Marketing, Medical Education, Regulatory Affairs, Market Access, Pricing, Supply Chain, and other cross-functional teams. The position requires availability to travel within Latin America and occasionally to other international destinations and we are looking for candidates based in Bogota, São Paulo or Mexico City.

Responsibilities may include the following and other duties may be assigned.

• Support the development and execution of the ENT Latin America marketing strategy, translating global priorities into regional and local initiatives aligned with business objectives and market needs.
• Develop and execute integrated marketing and product communication plans, supporting go-to-market strategies, market development initiatives, and the adoption of ENT technologies across the region.
• Support the management of the full portfolio lifecycle, including new product launches, portfolio expansion, registration priorities, portfolio optimization, product transitions, and end-of-life strategies.
• Analyze market dynamics, customer needs, the competitive landscape, installed base, and business performance to identify unmet needs, growth opportunities, and new business opportunities across countries and therapy areas.
• Develop product positioning and value propositions using market insights, clinical and economic evidence, customer needs, and competitive analysis.
• Partner closely with Sales and country teams to support commercial effectiveness, market development, customer segmentation, and opportunity generation.
• Support regional business planning, AOP, forecasting, and strategic planning processes, using data analysis and financial/commercial performance to identify trends, opportunities, and risks and support decision-making.
• Participate in pricing and portfolio strategy, supporting price positioning, business case development, and regional decisions in collaboration with commercial and finance teams.
• Collaborate with Regulatory Affairs, Supply Chain, and local teams to support product availability, registrations, introduction of new technologies, and portfolio continuity across Latin America.
• Develop and coordinate regional medical education and marketing initiatives, including congresses, educational programs, product launches, workshops, and other customer engagement activities, aligned with business priorities and available budget.
• Support KOL and healthcare professional engagement strategies, working with regional and local teams to understand clinical needs and identify opportunities for market and therapy development.
• Coordinate marketing initiatives across Latin American countries and subregions, promoting collaboration, sharing of best practices, and consistency with the regional strategy.
• Manage and monitor assigned marketing budgets and investments, prioritizing resources according to regional strategy, business opportunities, and expected impact.
• Monitor the performance and effectiveness of marketing initiatives, using metrics and results analysis to develop recommendations and optimize future activities.
• Lead or participate in regional and local Business Reviews, providing market analysis, portfolio performance insights, competitive intelligence, and recommendations to support decision-making.
• Work closely with Global/Operating Unit teams to represent Latin American market needs, share regional insights, and support the implementation of global marketing strategies, tools, and initiatives.
• Maintain up-to-date knowledge of ENT therapy areas, technologies, the clinical environment, and the competitive landscape to support strategic and commercial decision-making.

Required Knowledge And Experience

• Bachelor’s degree in Marketing, Business Administration, Engineering, Healthcare, or a related field.
• Previous experience in Marketing, Product Management, Commercial Strategy, or related roles, preferably within the medical device, healthcare, or other highly regulated industries.
• Experience in portfolio management, marketing strategies, product launches, or market development initiatives.
• Strong analytical and numerical skills, with experience using commercial, financial, and market data to assess performance, develop forecasts, identify trends and opportunities, and support strategic decision-making.
• Advanced proficiency in Microsoft Excel, including data management and analysis, model building, and the use of data for business planning, forecasting, and performance tracking.
• Ability to work effectively within a matrixed and multicultural organization, collaborating across multiple countries, functions, and organizational levels.
• Strong communication, presentation, organizational, and stakeholder management skills.
• Advanced English proficiency, both written and spoken.
• Spanish Advanced both written and spoken.
• Availability to travel within Latin America and internationally according to business needs.

Nice to Have

• Experience in the medical device industry and/or surgical technologies.
• Experience working across multiple Latin American markets.
• Knowledge of product lifecycle management, pricing, forecasting, market access, medical education, or healthcare market development.
• Portuguese proficiency.
• Experience working cross-functionally with Sales, Regulatory Affairs, Supply Chain, Market Access, and Global Marketing teams.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package

A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.