Social Media Marketing Specialist

BruntWork; Colombia; Remote; COP 35,712,000 - 71,424,000; Part time

Benefits offered by this job

Remote work

Immediate hiring

Flexible schedule

Job summary

BruntWork is seeking a Social Media Engagement Specialist to be the friendly first voice on Instagram, managing DMs, starting conversations, and guiding prospects toward discovery calls. You will drive weekly booked calls and contribute to business growth from a remote setup.

This part‑time role expects strong English communication, proven DM experience, and the ability to maintain a warm, human tone. Flexible days/hours align with Australian EST, with a fully remote arrangement.

Qualifications

• Experience in social media engagement and DM handling.
• Strong written and spoken English communication skills.
• Ability to move conversations toward bookings and discovery calls.
• Ability to work independently with minimal supervision.

Responsibilities

• Manage Instagram direct messages to keep lead flow moving and ensure no inquiry goes unanswered.
• Start and sustain personal conversations with prospects to build rapport and interest in coaching services.
• Qualify leads through conversation and guide them toward booking a call.
• Book discovery calls into the coach's calendar to increase weekly call volume.
• Follow up consistently with leads who have gone quiet to prevent warm leads from dropping off.
• Maintain a friendly, human tone that reflects the coach's brand across all messaging.

Skills

Social media engagement

DM management

English proficiency

Independent work

Job description

Our client is looking for a Social Media Engagement Specialist to serve as the friendly first voice for a growing fitness coaching brand. In this role, you will own the Instagram inbox, ensuring every inquiry receives a thoughtful response. You will start genuine conversations, build rapport, and guide interested prospects toward booking a discovery call. Your work directly drives the number of weekly booked calls, creating a clear and measurable impact on business growth. This role operates independently with a hands‑off approach to closing, allowing you to focus on connecting with people and nurturing warm leads.

Schedule

Flexible Days, Flexible Hours Australian Eastern Standard Time (20 work hours per week)

Responsibilities

• Manage Instagram direct messages to keep lead flow moving and ensure no inquiry goes unanswered
• Start and sustain personal conversations with prospects to build rapport and interest in coaching services
• Qualify leads through conversation and guide them toward booking a call
• Book discovery calls into the coach's calendar to increase weekly call volume
• Follow up consistently with leads who have gone quiet to prevent warm leads from dropping off
• Maintain a friendly, human tone that reflects the coach's brand across all messaging

Requirements

• Proven experience with social media engagement and managing DMs
• Strong conversational and written communication skills in English
• Ability to build rapport with prospects and keep conversations moving toward a booking
• Comfortable working with appointment booking and follow‑up processes
• High level of attention to detail and organization
• Ability to work independently with minimal supervision

Qualifications

• Experience in the fitness, health, or coaching space is a plus
• Prior experience with DM setting or lead qualification is beneficial
• Familiarity with other social media platforms as the role may expand beyond Instagram
• Permanent work from home
• Immediate hiring