Social & Content Specialist-Andina

Colgate; Sur; Híbrido; COP 60.000.000 - 100.000.000; Jornada completa

Descripción de la vacante

Colgate-Palmolive in Colombia is hiring a Social & Content Specialist-Andina to lead local social media strategy, optimize native content ecosystems, and drive reach, engagement, and conversion within the Integrated Brand Experience (IBE) team.

Responsibilities include native campaign amplification, guardrail enforcement, influencer governance, content lifecycle management with assets taxonomy and core Content Tech Stack like CreativeX and DAM.

Formación

• 3+ years of progressive experience in social media management, integrated media planning, digital content execution, or creative agency leadership.
• English advanced.

Responsabilidades

• Native Campaign Amplification: ensure social-first approach and manage external creative and influencer agencies.
• Campaign Guardrail Enforcement: screen platform-specific hooks and testing models to align with brand objectives.
• Influencer Agency Governance: oversee contracts, metrics, and deliverables of influencer programs.
• Content Lifecycle & Tech Stack Operations: manage digital assets, metadata governance, and core Content Tech Stack (CreativeX, DAM).
• Multimodal Asset Structuring: direct production teams to index multimodal strings.
• Professional Brand Ambassadorship Integration: partner with local marketing teams to activate Dental professionals as Key Opinion Leaders on social channels.
• Performance Analysis: monitor social listening and analytics to extract actionable insights.

Conocimientos

Social media management

Integrated media planning

Digital content execution

Agency leadership

Herramientas

Sprinklr

Talkwalker

Dash Hudson

Brandwatch

Descripción del empleo

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.
Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.
Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.
A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title: Social & Content Specialist-Andina

Travel Required?: Travel - up to 10% of time

Posting Start Date: 9/2/26

Hybrid

Relocation Assistance Offered Within Country

Job Number#173612 - Cali, Valle del Cauca, Colombia

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary

The Social & Content Manager is the local market engine responsible for leading the strategic implementation, optimization, and native execution of social media and owned digital content ecosystems - including professional dentists programs. Sitting within the Integrated Brand Experience (IBE) team, this position is accountable for turning core campaign ideas into a highly contextualized, "social-first" asset ecosystem that drives measurable consumer reach, engagement, and conversion.

Key Responsibilities

Native Campaign Amplification: Evaluates local market marketing briefs and creative proposals to ensure they are architected social-first rather than retrofitted from traditional media formats. Directs external creative and influencers agencies to maximize asset customization across digital channels.

Campaign Guardrail Enforcement: Screens all platform-specific hooks, creative variations, and dynamic testing models to guarantee that localized content directly addresses and answers the brand's core commercial objectives.

Influencer Agency Governance: Directly controls the operational workflows, contracts, campaign metrics, and execution deliverables of the specialized external influencer agency.

Content Lifecycle & Tech Stack Operations: Manage the digital asset lifecycle for digital touchpoints, enforcing strict metadata and assets taxonomy guidelines. Direct user adoption and compliance of the core Content Tech Stack (e.g., CreativeX, Digital Asset Management systems, and Global Content Factories).

Multimodal Asset Structuring: Directs production teams to design and index multimodal content strings

Professional Brand Ambassadorship Integration: Partners directly with the local Professional Marketing team and specialist agencies to select, vet, and transform dental professionals into highly authentic social media Key Opinion Leaders across TikTok and Instagram.

Performance Analysis: Monitors real-time social listening, platform metrics, and campaign analytics to extract actionable consumer insights.

Required Qualifications

Experience: Minimum of 3 years of progressive experience in social media management, integrated media planning, digital content execution, or creative agency leadership

Languages:English advanced

Functional and technical skills

Proven track record of designing and executing native content architectures across Meta Suite, TikTok, YouTube, and emerging channels.

Hands-on proficiency with social listening, influencer mapping, and content analytical tools (e.g., Sprinklr, Talkwalker, Dash Hudson, Brandwatch).

Demonstrates an AI-savvy operational mindset, continuously integrating emerging conversational tools and platform automation features to future-proof local brand touchpoints.

Preferred Qualifications

Deep understanding of digital production workflows, metadata governance, and operational platforms (e.g., CreativeX, Bynder, Stibo, Asana, SmartSheets) is a plus.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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