SEO Strategist

Formulated Automation

Metropolitana

Remote

COP 146,023,000 - 210,923,000

Full time

4 days ago

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Job summary

Formulated Automation is seeking an SEO Strategist to drive organic growth for a portfolio of transportation and logistics sites. You will collaborate with writers, designers, developers, data, and PPC teams to research, plan, ship, and measure SEO work across competitive markets.

This 100% remote role values curiosity, ownership, and the ability to apply AI tools to speed up research, briefs, and QA. You’ll start with real projects from day one and grow into owning page types, programs, and

Qualifications

1–3 years of SEO/digital marketing/analytical role.
Understanding of search fundamentals: keywords, intent, on-page SEO, internal linking, indexation.
Hands-on with AI tools and a habit of improving speed and quality.
Strong work ethic, ownership, and follow-through.
Curiosity and coachability: accepts feedback quickly.
Clear written and verbal communication.
Comfort with data in spreadsheets and analytics tools.
Interest in SEO driving leads and revenue, not just rankings.
Ability to work independently and manage multiple priorities.

Responsibilities

Execute SEO strategy across a portfolio of websites from research to launch.
Conduct keyword research and map keywords to pages by intent and lead potential.
Monitor competitors and flag visibility changes.
Investigate ranking drops and traffic changes and report findings.

Skills

SEO Strategy

Keyword Research

Content Briefs

Technical SEO

Analytics & Reporting

AI Tools

Cross-functional Collab

Tools

WordPress

Ahrefs

GA4

Job description

Hi there! We are South and our client is looking for an SEO Strategist!

Note To Applicants

Eligibility: This position is open to candidates residing in Latin America.

Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.

Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.

Interview Policy: The use of artificial intelligence (AI) tools during interviews are strictly prohibited.

Note: As part of the final stages of the selection process, contractors may be asked to provide professional references for a reference check. If you're selected, you may also be asked to update their LinkedIn profile.

About The Company

Our client offers trustworthy and reliable full transportation services for almost all varieties of freight, including shipments of private and commercial vehicles and heavy equipment. Sending high-stakes cargo across the country and need proper attention to detail with a reliable company? Are you sending your beloved baby to the racetrack, or shipping a new load of vehicles for the lot? How about that new boat you’ve always wanted… let us bring her home! Heavy equipment, tractors, farm machinery, anything you need, with just-in-time delivery service. We’ve got you covered.

Mission Statement

Our mission is to provide the highest quality transportation services in the market. We want to become the new shining star standard in customer service, with shipping and freight handling that is fully trustworthy and reliable. We want to set the benchmark for getting cargo across the nation exactly where and when it is needed.

About The Role

We’re looking for an SEO Strategist to help drive organic search growth across a portfolio of established transportation and logistics websites in highly competitive markets, including heavy hauling, equipment transport, oversize load transport, freight, auto transport, and container transport. You’ll work directly with the Senior SEO Lead and closely with writers, designers, developers, data, and PPC teams to research, plan, ship, and measure SEO work.

You don’t need a decade of experience. We care more about how you think, how fast you learn, and how much ownership you take. This role is ideal for someone resourceful, comfortable using AI tools to move faster, and motivated by results they can point to. You’ll be trusted with real work from your first week and are expected to grow into owning page types, projects, and outcomes over time.

Location

100% remote

Responsibilities

Strategy & Keyword Research

Execute SEO strategy across a portfolio of established websites, from research through launch

Conduct keyword research and map keywords to pages based on search intent and lead potential

Monitor competitors and flag where we are gaining or losing visibility

Investigate ranking drops, traffic changes, and competitor gains, and bring findings and recommendations to the team

Content Briefs, Creation & Refreshes

Write content briefs for service pages, location pages, equipment pages, route pages, cost guides, and other high-value page types

Refresh and improve existing content: updating, consolidating, re-linking, and aligning pages to what searchers actually want

Generate AI-assisted content for the page series you own, then edit, fact-check, and optimize it so every page is accurate, useful, and ready to publish

Support programmatic SEO and location-page initiatives with research, QA, and quality checks

Technical SEO

Run site crawls and help identify technical issues, indexation problems, broken links, and internal linking gaps

Coordinate with developers to get technical fixes prioritized and shipped

Reporting & Analysis

Build and maintain SEO reports and dashboards that show wins, losses, and what changed

Analyze performance data to connect SEO work to qualified leads and revenue, not just traffic

Link Building & Authority

Support link-building, outreach, and authority-building efforts

Cross-Functional Collaboration

Coordinate with writers, designers, developers, data, and PPC teams to get SEO work shipped

Communicate proactively with the Senior SEO Lead on progress, risks, and opportunities

Process Improvement & AI

Use AI tools to speed up research, analysis, briefs, outlines, QA, and reporting, while checking output for accuracy and quality

Build or improve AI-assisted workflows and automations that save the team time

Document processes and help build SOPs and QA checklists the team can reuse

Requirements

1–3 years of experience in SEO, content, digital marketing, or a related analytical role

Working understanding of how search works: keywords, search intent, on-page SEO, internal linking, and indexation

Hands‑on comfort with AI tools (such as ChatGPT, Claude, or similar) and a habit of finding new ways to work faster and smarter

Strong work ethic, ownership, and follow-through: you finish what you start

Curiosity and coachability: you ask good questions, take feedback well, and apply it quickly

Clear written and verbal communication, including the ability to write a brief someone else can execute

Comfortable working with data in spreadsheets and analytics tools

Interest in how SEO drives leads and revenue, not just rankings

Ability to work independently, manage multiple priorities, and check AI output before it goes live

Nice to Have

Experience in transportation, logistics, trucking, construction, equipment, home services, legal, finance, or another lead‑generation industry

Exposure to programmatic SEO or large location‑based websites

Experience writing or editing web content

Familiarity with WordPress, Elementor, or Airtable as a CMS

Basic HTML, schema markup, or comfort working alongside developers

Experience building prompts, AI workflows, or automations for marketing tasks

Tools You’ll Use

Google Search Console, GA4, Looker Studio, Ahrefs, Semrush, Profound, SEOTesting, Screaming Frog or Sitebulb, PageSpeed Insights, WordPress, Airtable, ClickUp, and AI assistants and AI‑powered SEO tools.

What Success Looks Like