SEO Specialist (Technical & Content Strategy)

Uptalent Dot I O; Colombia; A distancia; COP 40.000.000 - 70.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work with flexible hours

Ownership of SEO strategy

Growth opportunities

Descripción de la vacante

Uptalent Dot I O is seeking an SEO Specialist who combines technical expertise with content strategy to improve the website’s visibility, performance, and conversions.

You’ll conduct technical audits, implement on-page optimization, manage analytics dashboards, and collaborate with writers and developers to scale content and site health.

This is a full-time remote role with flexible hours, offering ownership of SEO strategy for a growing North American brand.

Formación

• 3–5 years of experience in SEO strategy and technical implementation.
• Proven ability to fix complex SEO and performance issues.
• Strong understanding of on-page, off-page, and technical SEO.
• Familiarity with schema markup, site structure, and keyword optimization.

Responsabilidades

• Conduct complete technical SEO audits to identify crawl, indexation, and performance issues.
• Fix technical issues such as 404s, redirects, duplicate tags, canonical errors, and broken links.
• Manage and optimize sitemaps, robots.txt, metadata, and structured data.
• Research, plan, and execute keyword strategies aligned with marketing goals.
• Collaborate with writers to optimize new and existing content for rankings and engagement.
• Monitor site health, Core Web Vitals, and page speed improvements.
• Manage GA4, Google Tag Manager, and Search Console to ensure accurate SEO data tracking.
• Prepare periodic SEO reports with insights, trends, and actionable recommendations.
• Support backlink cleanup, internal linking improvements, and ongoing content SEO updates.
• Work closely with the WordPress Developer to implement SEO best practices across all new pages and campaigns.

Conocimientos

SEO strategy

Technical SEO

Analytics

Cross-functional collaboration

Herramientas

SEMrush

Ahrefs

Screaming Frog

GA4

GTM

GSC

Descripción del empleo

About our Client

Our client is a fast-growing vehicle shipping and logistics company on a mission to simplify, accelerate, and improve the vehicle transport experience across North America. They are building an advanced digital platform supported by content, automation, and data. You’ll join a team that values creativity, strategy, and measurable results.

The Role

We’re looking for a skilled SEO Specialist who combines technical expertise with content strategy to improve our website’s visibility and performance. You’ll handle everything from technical audits and keyword research to on-page optimization and analytics tracking, ensuring our content consistently ranks and converts.

Key Responsibilities

• Conduct complete technical SEO audits to identify and resolve crawl, indexation, and performance issues.
• Fix technical issues such as 404s, redirects, duplicate tags, canonical errors, and broken links.
• Manage and optimize sitemaps, robots.txt, metadata, and structured data.
• Research, plan, and execute keyword strategies aligned with marketing goals.
• Collaborate with writers to optimize new and existing content for rankings and engagement.
• Monitor site health, Core Web Vitals, and page speed improvements.
• Manage GA4, Google Tag Manager, and Search Console to ensure accurate SEO data tracking.
• Prepare periodic SEO reports with insights, trends, and actionable recommendations.
• Support backlink cleanup, internal linking improvements, and ongoing content SEO updates.
• Work closely with the WordPress Developer to implement SEO best practices across all new pages and campaigns.

Requirements

• 3–5 years of experience in SEO strategy and technical implementation.
• Proven ability to fix complex SEO and performance issues.
• Strong understanding of on-page, off-page, and technical SEO.
• Skilled in tools such as SEMrush, Ahrefs, Screaming Frog, GA4, GTM, and GSC.
• Experience tracking performance through dashboards and reports.
• Familiarity with schema markup, site structure, and keyword optimization.
• Excellent analytical and communication skills with attention to detail.
• Strong collaboration skills and ability to work cross-functionally.
• (Bonus) Experience with HubSpot, WordPress, or other CMS platforms.

Tools You’ll Use

SEMrush | Ahrefs | Screaming Frog | GA4 | Google Tag Manager | Google Search Console | ClickUp | Google Drive | OneDrive | Slack

Benefits

• Competitive compensation.
• Full-time remote position with flexible working hours.
• Opportunity to own SEO strategy and performance for a growing brand.
• A collaborative team environment where your work directly impacts growth.