Senior Salesforce Pardot & Marketing Automation Consultant

Worley

Bogotá

On-site

COP 120,000,000 - 180,000,000

Full time

14 days+

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Job summary

Worley in Bogotá, Colombia, seeks a Digital Solution Consultant specializing in Salesforce Account Engagement (Pardot) to design, develop, and implement scalable marketing automation and CRM solutions.

You will lead cross-functional design sessions, configure engagement features, and integrate Account Engagement with Salesforce CRM and external systems, guiding a team through delivery and continuous improvement.

Qualifications

6+ years of Salesforce implementation experience with exposure to marketing automation.
3+ years of experience with Salesforce Account Engagement (Pardot) or similar marketing automation platforms.
2 years of experience in web technologies, including HTML, CSS, and basic JavaScript.
3 years of experience working in Agile methodologies, including user stories, sprint cycles, and backlog management.
Experience with data management, segmentation, and campaign lifecycle management.
Strong understanding of Salesforce and Account Engagement integration, connectors, and data synchronization.

Responsibilities

Lead design, development, and implementation of scalable marketing automation and CRM solutions.
Design and implement Account Engagement solutions, including lead lifecycle management, scoring and grading models, and nurture journeys.
Develop and configure out-of-the-box and custom Account Engagement features such as automation rules, dynamic lists, email templates, and landing pages.
Apply strong HTML/CSS experience to email templates and landing pages, with working knowledge of the Salesforce platform, including Flows and Apex as needed.
Collaborate with project managers, business analysts, and cross-functional teams to ensure successful delivery of marketing automation initiatives.
Implement integration solutions between Account Engagement and Salesforce CRM, as well as external systems such as Zapier or APIs.
Provide technical guidance and mentorship to junior developers and marketing operations team members.
Apply CI/CD and deployment processes in Salesforce environments.
Troubleshoot and resolve issues related to campaign execution, data synchronization, and automation processes.
Perform quality reviews of configurations, assets, and campaigns to ensure adherence to best practices.
Stay current with Salesforce Account Engagement releases and marketing automation trends.
Contribute to technology architecture and marketing automation strategy.