Senior Product Owner: LATAM AdTech & pDOOH Platforms

Publicis Groupe; Bogotá ciudad; Hybrid; COP 90,000,000 - 150,000,000; Full time

Benefits offered by this job

Hybrid work scheme

Medical insurance

Language training

Professional development

Employee recognition

Home internet support

Job summary

Epsilon LATAM is seeking a Senior Product Owner to steer the full lifecycle of DOOH and programmatic platforms across Latin America. You’ll collaborate with commercial, engineering, data, and operations teams to translate client opportunities into scalable initiatives that deliver value for publishers, clients, and internal operations across multiple markets.

You will drive strategy, manage backlogs, and ensure privacy-compliant data governance while leading cross-functional teams through

Qualifications

• Experience with DOOH and/or pDOOH platforms and knowledge of DSPs, SSPs, Ad Exchanges, and Trading Desks.
• Familiarity with CDPs, DMPs, Customer Data Platforms, Identity Resolution, Clean Rooms, and Data Collaboration Platforms.
• Experience operating across multiple LATAM countries with sensitivity to regional market diversity.
• Understanding of media planning, programmatic buying, performance media, and revenue enablement.
• Strong strategic communication, executive presence, negotiation, critical thinking, customer-centricity, ownership, adaptability, and continuous learning.

Responsibilities

• Define and manage short-, medium-, and long-term roadmaps for pDOOH, Performance Media, Reporting & Analytics, and Media Planning platforms, aligning investments with commercial growth objectives.
• Translate opportunities and insights from clients, publishers, and internal stakeholders into strategic, scalable product initiatives.
• Identify AdTech and MarTech trends and anticipate platform evolutions that position Epsilon LATAM as a regional leader in digital media.
• Articulate product vision to executive leadership, commercial teams, and strategic partners with clarity and outcome orientation.
• Create and prioritize user stories and acceptance criteria with a focus on business value, customer impact, technical feasibility, and operational urgency.
• Maintain and evolve the product backlog, ensuring transparency, alignment, and traceability between commercial priorities and the engineering plan.
• Partner with engineering teams to deliver high-quality releases in large-scale, real-time data processing environments.
• Establish and oversee quality standards for platforms with high-availability and reliability requirements.
• Embed privacy-by-design principles into product decisions and ensure compliance with identity standards and applicable regulations in each market.
• Collaborate with data, legal, and compliance teams to implement robust governance frameworks across multiple markets.
• Oversee the integration and evolution of audience identity solutions, including Epsilon ID and Lotame, ensuring accuracy, privacy, and operational scalability.
• Drive data-quality and governance initiatives for platforms operating with high-volume, real-time data flows.
• Act as the strategic bridge between business, engineering, data, operations, and leadership teams, ensuring alignment and fluent execution.
• Convert operational friction points and unresolved needs from Sales, Client Services, and Support into product opportunities and new platform capabilities.
• Manage expectations and priorities across multiple stakeholders in complex environments while fostering ownership, accountability, and continuous improvement.

Skills

DOOH

pDOOH

DSPs

SSPs

Ad Exchanges

Trading Desks

CDPs

DMPs

Identity Resolution

Clean Rooms

Data Collaboration

Strategic communication

LATAM markets

Job description

Epsilon LATAM is seeking a Senior Product Owner to steer the full lifecycle of DOOH and programmatic platforms across Latin America. You’ll collaborate with commercial, engineering, data, and operations teams to translate client opportunities into scalable initiatives that deliver value for publishers, clients, and internal operations across multiple markets.

You will drive strategy, manage backlogs, and ensure privacy-compliant data governance while leading cross-functional teams through