Senior Planning Analyst

Publicis Global Delivery; Bogotá; Hybrid; COP 60,000,000 - 90,000,000; Full time

Job summary

Publicis Global Delivery in Bogotá, Colombia is seeking a Media Performance Associate Manager (Search) to execute planning, activation, post-analysis, and conciliation tasks for TV, radio, and digital campaigns for high-profile clients. The role emphasizes independent, high-quality work and process optimization, with collaboration across internal and external teams.

The ideal candidate will analyze data to shape media strategies, partner with clients to align objectives, and assess media

Qualifications

• Analyzing data to design strategies for campaigns.
• Working with clients to select best media channels.
• Assessing impact of media types to meet client goals.

Responsibilities

• Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
• Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns.
• Assessing the impact and suitability of different media types used to target specific markets based on their client s needs and goals.
• Developing various options for media plans based on the client s objectives.
• Analyzing the client s post-campaign results and recommending refinements.
• Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
• Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards.
• Creating or recommending specific media strategies to attract and retain customers, increase the client s brand recognition, maintain, and increase customer satisfaction and loyalty.

Skills

Data analysis

Media planning

Stakeholder collaboration

Job description

Actively participate in the daily execution of planning, activation, post-analysis, and conciliation tasks of TV , Radio and advertising campaigns in different media for high-profile clients of the Agency. Support the Agency s operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members.

Responsibilities

• Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
• Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns.
• Assessing the impact and suitability of different media types used to target specific markets based on their client s needs and goals.
• Developing various options for media plans based on the client s objectives.
• Analyzing the client s post-campaign results and recommending refinements.
• Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
• Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards.
• Creating or recommending specific media strategies to attract and retain customers, increase the client s brand recognition, maintain, and increase customer satisfaction and loyalty.

The ideal candidate has independence focuses on quality and is eager to gro...

Media Performance

Media Performance Associate Manager - Search

Your responsibilities as a Media Performance Associate Manager (Search) – ...

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