Senior Paid Ads Strategist — Cross‑Channel Growth Leader

Power Digital Marketing; Occidente; Vor Ort; COP 40.000.000 - 60.000.000; Vollzeit

Zusammenfassung

Power Digital is seeking a Paid Advertising Strategist to own execution and growth of campaigns across paid social and native platforms. You will tie efforts to client business outcomes, collaborate with account leadership, and own reporting, keyword research, ad copy, and bid optimizations.

You will guide ongoing strategy with insights and forward-looking recommendations. You will collaborate with specialists, manage budgets, ensure 100% on-time delivery, and drive continuous testing roadmaps.

Qualifikationen

• 2-3 years of digital marketing experience in an agency setting.
• Hands-on experience with multiple paid advertising platforms (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat).
• Experience with campaign development, bid optimization, keyword research, and ad copy development.

Aufgaben

• Own performance marketing across paid social and paid media channels.
• Lead reporting, optimizations, and client communications; collaborate with Specialists as needed.
• Develop and maintain client testing roadmaps and strategy roadmaps across channels.
• Provide proactive strategy recommendations and surface opportunities/risks in advance.
• Communicate clearly with internal teams and stakeholders; ensure on-time delivery and budget adherence.

Kenntnisse

Paid advertising

Campaign optimization

Budget management

Client communication

Data storytelling

Ausbildung

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Meta Ads Manager

Jobbeschreibung

Power Digital is seeking a Paid Advertising Strategist to own execution and growth of campaigns across paid social and native platforms. You will tie efforts to client business outcomes, collaborate with account leadership, and own reporting, keyword research, ad copy, and bid optimizations.

You will guide ongoing strategy with insights and forward-looking recommendations. You will collaborate with specialists, manage budgets, ensure 100% on-time delivery, and drive continuous testing roadmaps.