AI-Driven Paid Advertising Strategist

Power Digital Marketing; Colombia; Remote; COP 60,000,000 - 110,000,000; Full time

Job summary

Power Digital Marketing, an AI-native growth firm, seeks a Paid Advertising Strategist to own campaigns across paid social and native platforms, driving performance and growth for client accounts. You will collaborate with account leadership to evolve strategy, own reporting, and deliver optimizations that align with business goals.

The role emphasizes proactive strategy, clear client communication, and a deep understanding of the marketing funnel and the Nova ecosystem.

Qualifications

• 2–3 years of digital marketing experience; 1–2 years in an agency setting.
• Hands-on with at least 2+ paid advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat).
• Proficient in Google Analytics and Microsoft Office Suite.

Responsibilities

• Full ownership and execution of performance marketing via paid social & paid media native platforms.
• Lead optimizations with regard to performance improvements relative to goals.
• Manage client budgets and advise on budget changes with accurate pacing.

Skills

Digital marketing

Agency experience

Communication

Project management

Tools

Google Analytics

Microsoft Office

Job description

Power Digital Marketing, an AI-native growth firm, seeks a Paid Advertising Strategist to own campaigns across paid social and native platforms, driving performance and growth for client accounts. You will collaborate with account leadership to evolve strategy, own reporting, and deliver optimizations that align with business goals.

The role emphasizes proactive strategy, clear client communication, and a deep understanding of the marketing funnel and the Nova ecosystem.