LATAM Digital Commerce Innovation Lead

adidas; Colombia; Presencial; COP 384.344.372 - 576.516.558; Jornada completa

Descripción de la vacante

adidas Latin America is seeking a Senior Manager Digital Commerce Innovation to shape and accelerate new digital business models across LATAM, including social commerce, WhatsApp sales, agentic commerce, conversational commerce, and other future commerce opportunities.

The role translates consumer needs, market trends, and business opportunities into clear strategies, commercial models, and execution plans that can be delivered cross-functionally.

Formación

• University degree in Business Administration, Marketing, Digital, Engineering, Economics or related fields.
• Relevant experience in digital commerce, eCommerce, marketplace, social commerce, omnichannel, business model innovation, or related digital/business functions.
• Advanced English required; Spanish and/or Portuguese a plus.

Responsabilidades

• Define the strategic roadmap for new digital commerce models in Latin America, prioritizing opportunities by consumer relevance and revenue potential.
• Design business models across product, pricing, promotion, placement, and KPIs with clear operational requirements.
• Build business cases with P&L logic, investment needs, expected impact, risks, and recommendations.

Conocimientos

Digital commerce

eCommerce

Marketplace

Social commerce

Omnichannel

Business model innovation

Commercial strategy

Educación

Bachelor's degree in Business/Marketing/Digital/Engineering/Economics

Descripción del empleo

adidas Latin America is seeking a Senior Manager Digital Commerce Innovation to shape and accelerate new digital business models across LATAM, including social commerce, WhatsApp sales, agentic commerce, conversational commerce, and other future commerce opportunities.

The role translates consumer needs, market trends, and business opportunities into clear strategies, commercial models, and execution plans that can be delivered cross-functionally.