Senior Data Analyst: Data Modeling, Power BI & Automation

Publicis Groupe; Bogotá; On-site; COP 90,000,000 - 140,000,000; Full time

Job summary

Publicis Groupe in Bogotá is seeking a Senior Data Analyst to transform complex data into actionable insights that drive strategic decisions. You will design analytical models, build dashboards, and automate reporting alongside cross-functional teams.

The role requires 5+ years in data analytics, strong SQL/Power BI skills, and experience with Python or R in cloud-based environments. This position emphasizes data-driven storytelling and operational optimization.

Qualifications

• Bachelor’s or Master’s degree in data science, statistics, economics, computer science or related field.
• 5+ years of experience in data analytics or business intelligence roles.
• Strong proficiency in SQL, Power BI, Excel, Python or R; cloud-based data ecosystems (Azure) understood.

Responsibilities

• Data analysis & modeling to track KPIs, operational efficiency, and financial performance.
• Develop interactive dashboards and automated reports using Power BI.
• Collaborate with data engineers to optimize ETL pipelines; leverage SQL/Python/R for analysis.
• Translate findings to actionable recommendations and partner with Finance, Ops, and Tech.

Education

Bachelor’s or Master’s degree in Data Science, Statistics, Economics, Computer Science, or related field

Tools

SQL

Power BI

Excel

Python

R

Job description

Publicis Groupe in Bogotá is seeking a Senior Data Analyst to transform complex data into actionable insights that drive strategic decisions. You will design analytical models, build dashboards, and automate reporting alongside cross-functional teams.

The role requires 5+ years in data analytics, strong SQL/Power BI skills, and experience with Python or R in cloud-based environments. This position emphasizes data-driven storytelling and operational optimization.