Senior CRM & BI Analyst: AI-Enabled Data & Insights

SQDM

Bogotá

On-site

COP 120,000,000 - 180,000,000

Full time

14 days+

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Job summary

SQDM in Bogotá, Colombia is seeking a Senior Business Analyst – CRM, BI & Data to bridge business and technical teams. You will translate business needs into clear requirements, user stories, and acceptance criteria, while shaping CRM, BI, and AI-enabled initiatives.

The role requires extensive experience with CRM platforms (Dynamics 365), Power BI, data requirements, Agile/Scrum, and stakeholder management.

Qualifications

5+ years of experience as a Business Analyst or similar role.
Experience managing requirements in complex technology environments.
Experience with CRM platforms; Microsoft Dynamics 365 strongly preferred.
Experience with CRM processes, workflows, security, reporting, and customer journeys.
Experience gathering requirements for Power BI, dashboards, KPIs, analytics, and self-service BI.
Experience with data sources, mappings, quality, lineage, integrations, and relational data concepts.
Experience writing user stories, acceptance criteria, functional specs, process flows, and UAT scenarios.
Experience working in Agile/Scrum environments.
Strong stakeholder management, communication, documentation, analytical thinking, and problem-solving.
Bilingual proficiency in English and Spanish (English B2 or higher preferred).

Responsibilities

Lead discovery sessions, workshops, and interviews with stakeholders.
Gather, analyze, document, validate, and manage functional and non-functional requirements.
Translate business needs into user stories, acceptance criteria, process flows, and UAT scenarios.
Manage product backlogs and support sprint planning, backlog refinement, demos, release planning, UAT, and defect triage.
Define CRM requirements for sales, service, case management, journeys, workflows, fields, forms, integrations, security, and reporting.
Gather BI and Power BI requirements for dashboards, reports, KPIs, analytics, scorecards, data sources, and security.
Document data requirements, mappings, flows, source systems, integrations, data lineage, validation rules, and data quality needs.
Collaborate with Product Owners, CRM consultants, developers, architects, BI developers, data engineers, and business leaders.
Support validation of CRM enhancements, Power BI dashboards, reports, integrations, data solutions, and AI initiatives.