Senior Associate, Data Analytics & BI, GOC

WPP Media; Colombia; Hybrid; COP 174,023,000 - 268,945,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media Limited is seeking a senior BI/Analytics professional to develop and maintain interactive dashboards and reports across Power BI, Datorama, and Tableau, ensuring accurate, scalable insights for digital media campaigns.

You will drive QA, define KPIs, and support Data Ops/Engineering to build robust data architecture while coordinating with onshore/offshore teams in a hybrid/remote setup across Colombia and Mexico.

Qualifications

• 5+ years in BI, data analytics, or data QA in digital marketing or media.
• Advanced Power BI; experience with Datorama/Tableau/Looker valued.
• Advanced Excel proficiency.
• Knowledge of QA methodologies and automated data pipelines.
• Familiar with ad-tech platforms and web analytics tools.
• Strong English communication; able to collaborate in onshore/offshore model.
• Bachelor’s degree in CS/IT/Engineering/Business Analytics/Data Science or equivalent.
• SQL, Python, or ETL scripting is a plus.
• Exposure to cloud infra, preferably GCP BigQuery, Storage, Dataflow or AWS/Azure.

Responsibilities

• Develop, update, and maintain interactive dashboards and visualizations.
• Produce recurring and ad-hoc reports.
• Support measurement frameworks and KPIs alignment.
• Manage reporting playbooks, calendars, and milestones.
• Design and run test plans and automated validation scripts.
• Validate and reconcile data across Power BI, Datorama, Tableau and sources.
• Support data governance and taxonomy requirements.
• Define requirements for Data Ops and Data Engineering teams.
• Assist intake and QA of partner-provided performance data.
• Coordinate timelines, communicate progress, risks, and dependencies.
• Adapt to changing needs and coordinate across onshore/offshore teams.
• Identify repetitive tasks for efficiency.
• Maintain documentation of workflows, data schemas, QA processes, logs.

Skills

Power BI

English communication

QA methodologies

SQL/Python

Cloud/ETL knowledge

Ad-tech familiarity

Education

Bachelor’s degree in CS/IT/Engineering/Business Analytics/Data Science or related field

Tools

Datorama

Tableau

Looker

Power BI

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Summary and Impact

• Develop, update, and maintain highly interactive dashboards and visualizations , ensuring they are accurate, visually impactful, and architecturally sound.
• Produce recurring and ad-hoc reports , ensuring data and insights accurately represent digital media campaign performance.
• Support the development of campaign measurement frameworks , aligning KPIs with campaign objectives and establishing robust performance benchmarks.
• Manage reporting playbooks, operations calendars, and reporting milestones , promoting accountability across participating teams.
• Design, write, and execute test plans, test cases, and automated validation scripts to ensure reporting accuracy and prevent defects.
• Perform rigorous data validation and reconciliation between visualization platforms, including Power BI, Datorama, and Tableau , and underlying raw data sources or warehouses.
• Support the development of paid media taxonomy and ensure adherence to data governance and taxonomy requirements .
• Define business requirements for Data Operations and Data Engineering teams to build and maintain stable data architecture.
• Support the intake and quality assurance of partner-provided performance data .
• Coordinate project timelines and deliverable schedules, proactively communicating progress, risks, and dependencies .
• Adapt to changing business needs by supporting different onshore agency teams and coordinating team support when needed.
• Identify and optimize repetitive tasks , improving reporting efficiency and operational consistency.
• Maintain comprehensive, up-to-date documentation of workflows, data schemas, QA testing processes, and change logs .

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• 5+ years of professional experience in Business Intelligence, Data Analytics, or Data QA , preferably within a digital marketing agency, media agency, or commerce media environment.
• Advanced, hands-on expertise in Power BI ; experience with Datorama, Tableau, or Looker is highly valued.
• Advanced Excel proficiency .
• Proven understanding of software QA methodologies, test-case planning, and automated testing frameworks applied to data pipelines.
• Deep familiarity with ad-tech and digital platforms , such as Google Campaign Manager, social platforms, and DSPs , as well as web analytics tools.
• Exceptional written and verbal English communication skills , with the ability to collaborate effectively within an onshore/offshore operating model .
• A bachelor’s degree in Computer Science, Information Technology, Engineering, Business Analytics, Data Science , or a related field, or equivalent professional experience.
• Proficiency in SQL, Python, or ETL scripting is a plus.
• Exposure to cloud infrastructure is a plus, preferably Google Cloud Platform , including BigQuery, Cloud Storage, and Dataflow , or equivalent AWS/Azure services.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary , investing in our employees to inspire transformational creativity. We also Lead Optimistically , firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia . Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia , including relocation abroad under a remote work contract, is not permitted under any circumstances .

While we appreciate all applications received, only those candidates selected for an interview will be contacted.