Salesforce Marketing Cloud Next Project Manager

Integrated Media Group; Colombia; Remote; COP 179,745,000 - 251,643,000; Full time

Job summary

Integrated Media Group is seeking an experienced Salesforce Marketing Cloud Next Project Manager to lead marketing automation implementations and migrations for our clients. In this role, you will own the client relationship, guide solution design, and manage scope across a portfolio of projects.

The position is remote across Latin America, with hands-on configuration when required and close collaboration with technical teams to deliver practical, high-impact solutions.

Qualifications

• 2+ years in a dedicated project management role focused on Salesforce implementations.
• Direct, hands-on experience implementing Salesforce Marketing Cloud Next.
• Strong functional understanding of Marketing Cloud Next: audience segmentation, campaign management, marketing automation, and customer journeys.
• Working knowledge of Salesforce Data 360, including customer data management, segmentation, and data activation.
• Ability to lead functional solution design and perform hands-on Marketing Cloud Next configuration when needed.
• Experience managing marketing automation implementations and migrations from Salesforce Marketing Cloud products or third-party platforms.

Responsibilities

• Lead end-to-end Salesforce Marketing Cloud Next implementations and migrations; be the primary client contact.
• Guide clients on best practices and lead functional solution design discussions.
• Build and manage project plans, milestones, and timelines for 10–20 open projects.
• Review statements of work and ensure on-time, on-budget delivery; flag out-of-scope requests.
• Lead discovery sessions to capture business requirements and translate into functional specs.
• Guide on configuration for audience segmentation, campaign setup, and customer journeys, with technical teams as needed.
• Oversee Data 360 and integration planning; coordinate data dependencies and resolutions.
• Manage migrations from existing Salesforce Marketing Cloud products and other platforms.
• Coordinate testing, training, and go-live to ensure client adoption.

Skills

Project management

Salesforce Marketing Cloud Next

Data 360

Solution design

Client management

Communication skills

Job description

Job Type: Full-time, remote (Latin America)

Compensation: $5,000 to $7,000 USD per month, based on experience

Overview

Integrated Media Group is seeking an experienced Salesforce Marketing Cloud Next Project Manager to lead marketing automation implementations and migrations for our clients. In this role, you will serve as the primary client partner, combining strong project management skills with functional expertise in Salesforce Marketing Cloud Next and Data 360.

You will own the client relationship, guide solution design, manage project scope and timelines, and collaborate with technical resources to deliver solutions aligned with each client's business goals. Depending on project needs, you will also perform hands-on platform configuration to support successful delivery.

The ideal candidate has direct experience implementing Marketing Cloud Next, can confidently translate business requirements into practical solutions, and thrives in a fast‑paced, client‑focused environment. Integrated Media Group delivers 700+ Salesforce implementations and solutions annually to small and medium businesses.

Key Responsibilities

• Project Leadership & Client Management: Lead end-to-end Salesforce Marketing Cloud Next implementations and migrations. Serve as the primary point of contact for clients, building long-term relationships while managing expectations and delivering excellent client experiences.
• Consultative Approach & Solution Design: Guide clients on Marketing Cloud Next best practices, recommend solutions aligned with their business goals, and lead functional solution design discussions on audience segmentation, campaign management, marketing automation, and customer journeys.
• Strategic Planning: Build and run project plans, milestones, timelines, and deliverables for a portfolio of 10 to 20 open projects. Most projects range from 5 to 80 hours, with the average implementation requiring about 40 hours of combined project management and technical effort.
• Scope & Budget Management: Review statements of work with clients and deliver projects on time and within budget. Identify out-of-scope requests early and determine their impact on budgets and timelines.
• Requirements Gathering & Communication: Lead discovery sessions to capture business requirements, marketing processes, data needs, and automation goals. Translate them into clear functional specifications and user stories for Salesforce Administrators and technical team members.
• Marketing Cloud Next Implementation & Configuration: Guide functional implementation and perform hands-on configuration when needed, including audience segmentation, campaign setup, marketing automation, and customer journey workflows. Collaborate with technical resources on complex configurations and integrations.
• Data 360 & Integration Planning: Apply functional knowledge of Salesforce Data 360 to guide discussions on customer data, segmentation, data activation, and integration requirements. Work with technical resources to identify data dependencies and resolve implementation challenges.
• Marketing Platform Migrations: Lead migrations from existing Salesforce Marketing Cloud products and third‑party marketing automation platforms to Marketing Cloud Next, covering discovery, migration planning, data preparation, configuration, testing, and client readiness.
• Testing, Training & Client Adoption: Coordinate user acceptance testing, client training, and go‑live. Validate that solutions meet documented requirements and that clients are ready to use and maintain their Marketing Cloud Next environments.

Qualifications & Requirements

• 2+ years in a dedicated project management role focused on Salesforce implementations
• Direct, hands‑on experience implementing Salesforce Marketing Cloud Next
• Strong functional understanding of Marketing Cloud Next: audience segmentation, campaign management, marketing automation, and customer journeys
• Working knowledge of Salesforce Data 360, including customer data management, segmentation, and data activation
• Ability to lead functional solution design and perform hands‑on Marketing Cloud Next configuration when needed
• Experience managing marketing automation implementations and migrations from Salesforce Marketing Cloud products or third‑party platforms
• Proven ability to manage multiple concurrent Salesforce implementations in a fast‑paced, client‑facing environment
• Strong understanding of how Marketing Cloud Next integrates with Salesforce CRM and related technologies
• Excellent organization, time management, and attention to detail
• Strong communication skills with both business and technical stakeholders
• Self-driven, with a track record of delivering projects on time, within scope, and with high client satisfaction
• Clear Communication: Explain client needs and technical concepts clearly, in writing and verbally, while managing stakeholder expectations.
• Functional & Technical Confidence: Use Marketing Cloud Next and Data 360 expertise to guide solution design, make sound implementation decisions, and configure the platform when needed.
• Independent Problem Solving: Spot challenges, recommend practical solutions, and resolve issues with minimal supervision.
• Ownership & Accountability: Manage multiple client engagements, keep projects moving, and take responsibility for successful delivery.
• Collaborative Mindset: Work closely with Salesforce Administrators, technical resources, and teammates in a supportive, growth‑oriented team.