Remote Product Marketing Associate: Growth & GTM

Embedded Shishya; Colombia; On-site; COP 44,640,000 - 78,120,000; Full time

Job summary

Sezzle is seeking a Product Marketing Associate to join a lean, hands-on team that shapes growth strategy across shopper-facing products. You’ll own lifecycle marketing from discovery through iteration, partnering with Product, Data, Design, and Marketing Communications to turn insights into measurable growth.

You’ll work with a Gen Z lens, translating category strategy into compelling positioning and messaging, while leveraging AI tools to accelerate research and execution.

Qualifications

• 1–2 years of Product Marketing, Growth, or related field.
• Strong analytical thinking with qualitative and quantitative data.
• Experience using Claude or similar LLM tools to boost productivity and research.
• Clear, concise communicator who can simplify complexity into insights.
• Curiosity about AI tools and willingness to apply them to work.

Responsibilities

• Own product marketing for assigned products across lifecycle: Discover, Plan, Launch, Learn, Scale.
• Translate category strategy into product-specific positioning and messaging.
• Develop and execute GTM plans across in-app surfaces and channels.
• Monitor adoption and engagement post-launch; identify risks and iteration opportunities.
• Collaborate with Product, Marketing Communications, Data, Design, and Eng to drive impact.

Skills

Product marketing

Growth analytics

AI tools (Claude)

Clear communication

Curiosity about AI

Tools

Claude

Job description

Sezzle is seeking a Product Marketing Associate to join a lean, hands-on team that shapes growth strategy across shopper-facing products. You’ll own lifecycle marketing from discovery through iteration, partnering with Product, Data, Design, and Marketing Communications to turn insights into measurable growth.

You’ll work with a Gen Z lens, translating category strategy into compelling positioning and messaging, while leveraging AI tools to accelerate research and execution.