Growth-Focused Product Marketing Associate

Sezzle; Colombia; On-site; COP 124,231,000 - 186,347,000; Full time

Job summary

Sezzle is seeking a Product Marketing Associate to join a small, hands-on team that owns growth strategy and go-to-market execution across shopper‑facing products. You’ll partner with Product, Data, Design and Marketing to turn research into measurable growth.

Ideal candidates have 1–2 years in Product Marketing, strong analytical skills, and comfort using AI tools like Claude. Fintech or subscriptions experience is a plus. This is a full-time role in a fast-paced, collaborative environment.

Qualifications

• 1–2 years of experience in Product Marketing, Growth, Consumer Research, or a related field.
• Strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results
• Demonstrated experience working with Claude or equivalent large language model tools is required; candidates must be comfortable leveraging AI to enhance productivity, research, and communication.
• Clear, concise communicator who can turn complexity into a sharp insight or recommendation
• Curious about AI tools and eager to use them to work smarter. Bonus if you're already using them regularly

Responsibilities

• Own product marketing for your assigned products, supporting the full lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & Scale
• Translate overall Earn and rewards category strategy into product-specific positioning and messaging, grounded in behavioral data and user research
• Develop and execute GTM plans across in-app surfaces, lifecycle messaging, and marketing channels
• Monitor adoption and engagement post-launch, flagging risks and identifying iteration opportunities
• Treat everything as a test. Whether you’re launching something new or optimizing something existing, you should always be designing for learning, monitoring results, and iterating based on what the data tells you

Skills

Product marketing experience

Analytical thinking

Research-to-growth translation

Clear, concise communication

Curiosity around AI tools

Tools

Claude or LLM tools

Job description

Sezzle is seeking a Product Marketing Associate to join a small, hands-on team that owns growth strategy and go-to-market execution across shopper‑facing products. You’ll partner with Product, Data, Design and Marketing to turn research into measurable growth.

Ideal candidates have 1–2 years in Product Marketing, strong analytical skills, and comfort using AI tools like Claude. Fintech or subscriptions experience is a plus. This is a full-time role in a fast-paced, collaborative environment.