Remote Senior Paid Media Strategist

Bluelight; Perímetro Urbano Barranquilla; Remote; COP 170,190,234 - 226,920,313; Full time

Benefits offered by this job

Competitive salary and bonuses

Generous paid-time-off policy

Flexible working hours

Continuing education and training

Job summary

A leading software consultancy is inviting applications for a Lead Paid Media Specialist. In this role, you will manage and optimize Google Ads campaigns across various formats, analyze performance data, and collaborate closely with sales teams to enhance lead quality. This position suits skilled individuals who thrive in dynamic environments and seek to contribute to meaningful projects. The ideal candidate will have extensive Google Ads experience and a passion for driving revenue through effective marketing strategies.

Qualifications

• Over 5 years of hands-on experience managing paid campaigns across Google Search, Display, and Video.
• Skilled in tracking and optimizing campaigns beyond top-of-funnel leads.
• Knowledgeable about UTM parameters and pixel setup.

Responsibilities

• Manage and optimize Google Ads campaigns across various formats.
• Analyze campaign performance data to drive revenue.
• Collaborate with sales teams to align on lead quality.

Skills

Expertise in Google Ads

Strong Analytical Abilities

Collaboration with Sales

Proficient in English

Tools

Google Analytics

Looker Studio

Google Tag Manager

Job description

A leading software consultancy is inviting applications for a Lead Paid Media Specialist. In this role, you will manage and optimize Google Ads campaigns across various formats, analyze performance data, and collaborate closely with sales teams to enhance lead quality. This position suits skilled individuals who thrive in dynamic environments and seek to contribute to meaningful projects. The ideal candidate will have extensive Google Ads experience and a passion for driving revenue through effective marketing strategies.