Remote Creative Director: YouTube Ads for Ecom & UGC

Natura Labs LLC; Colombia; Remote; COP 194,389,000 - 356,379,000; Full time

Job summary

Natura Labs LLC, a remote-first performance marketing agency, seeks a Creative Strategist/Creative Director to lead the creative team across YouTube ads for eCommerce and lead-gen offers. You will brief, review, and ensure launch-ready ads, working closely with pod leads and media buyers.

UGC-style ads, often AI-assisted, are common and require on-brand, real-person feel. You’ll manage scripts, hooks, and multi-variant testing to scale winning creatives.

Qualifications

• Proven experience managing a creative team (editors, designers, or both).
• Proven experience creating YouTube ads with large accounts (spending at least $20K/day and $500K+/month).
• Experience in eCommerce and lead generation campaigns.
• Strong scripting and hooks writing for ads that stop viewers from skipping.
• Experience producing ads at volume through hook/body testing and iterations.
• Experience directing or reviewing AI-generated video ads.

Responsibilities

• Lead and manage a team of video editors and designers on a day-to-day basis.
• Write briefs, create tasks in ClickUp, and assign them to team members.
• Track deadlines and ensure batches ship on time.
• Review ads before submission to the pod lead and provide actionable feedback.
• Maintain a high-quality standard for UGC-style ads with natural visuals and clear audio.
• Onboard new editors and report progress to the pod lead.
• Concept development for ads based on offer, audience, and data.
• Write scripts for YouTube video ads, UGC, VSLs, and landing pages.
• Collaborate with media buyers to analyze results and plan next tests.

Skills

Creative team management

YouTube Ads

Ad script writing

Data-driven mindset

English fluency

Remote team management

Performance marketing

Campaign optimization

Communication

Tools

ClickUp

Frame.io

Job description

Natura Labs LLC, a remote-first performance marketing agency, seeks a Creative Strategist/Creative Director to lead the creative team across YouTube ads for eCommerce and lead-gen offers. You will brief, review, and ensure launch-ready ads, working closely with pod leads and media buyers.

UGC-style ads, often AI-assisted, are common and require on-brand, real-person feel. You’ll manage scripts, hooks, and multi-variant testing to scale winning creatives.