Regional Brand Marketing Leader — Growth & Capabilities

Bayer; Cundinamarca; On-site; COP 388,400,000 - 647,333,000; Full time

Job summary

Bayer CropScience Limited is seeking a Marketing Home Lead to drive brand-building capabilities and strategic marketing programs across Central America & Andean Region. You will lead talent development, performance management, and workforce planning while partnering with Sales, Technical, and HR teams to align with business objectives.

The role focuses on coaching across markets, enabling career growth, and balancing business delivery with sustainable capability development under the Dynamic

Qualifications

• Experience building capabilities at enterprise, functional, or team level.
• Proven coaching, talent development, succession planning, and workforce planning experience.
• Ability to lead through influence across diverse markets, teams, and stakeholders.
• Fair, evidence-based talent assessments and decisions.

Responsibilities

• Build critical Brand Building capabilities and address priority skill gaps across the organization.
• Coach and develop talent through career planning, feedback, and development opportunities.
• Lead performance management, talent reviews, succession planning, and workforce planning.
• Enable talent mobility, agile skills deployment, and career opportunities across markets, teams, and Homes.
• Build a connected Brand Building community that promotes belonging and knowledge sharing.
• Partner with HR and stakeholders to align talent and capability priorities with business needs.
• Role-model leadership behaviors and enable collaboration between Home and Work responsibilities.
• Support development of strategic marketing capabilities including pricing, advertising, and P&L management.
• Promote data-driven decision-making from market trends and customer insights to strengthen outcomes.

Skills

Coaching

Talent development

Workforce planning

Stakeholder management

Strategic mindset

Communication

Job description

Bayer CropScience Limited is seeking a Marketing Home Lead to drive brand-building capabilities and strategic marketing programs across Central America & Andean Region. You will lead talent development, performance management, and workforce planning while partnering with Sales, Technical, and HR teams to align with business objectives.

The role focuses on coaching across markets, enabling career growth, and balancing business delivery with sustainable capability development under the Dynamic