Brand Building Leader & Talent Architect

Bayer; Girardot; Presencial; COP 90 000 000 - 150 000 000; Tempo integral

Resumo da oferta

Bayer is seeking a Marketing Home Lead to design and implement strategic marketing programs and pricing strategies across multiple markets. You will lead Brand Building for the Home and partner with Sales, Technical, and Marketing teams to align talent with business goals.

You will oversee capability development, talent stewardship, and workforce planning, while driving data-driven decisions to strengthen brand performance across Central America and Andean regions.

Qualificações

• Experience building capabilities at enterprise, functional, or team levels.
• Proven coaching and talent development, succession planning, and workforce planning.
• Ability to lead through influence across diverse markets and teams.
• Fair, evidence-based talent assessments and decisions.
• Experience enabling career mobility and skills deployment across boundaries.
• Strategic thinker with linkages to business performance.
• Strong communication and collaboration across stakeholders.
• Thrives in a dynamic, matrixed, regional environment.

Responsabilidades

• Lead Home leadership, capability, and talent stewardship for the defined span.
• Build Brand Building capabilities and address priority skill gaps.
• Coach and develop talent through planning, feedback, and development opportunities.
• Manage performance reviews, succession planning, and workforce planning.
• Enable mobility and skills deployment across markets and Homes.
• Foster a connected Brand Building community and cross-functional collaboration.
• Partner with HR, capability partners, and key stakeholders on priorities.
• Model leadership behaviors and balance home/work responsibilities.
• Support development of strategic marketing capabilities, including pricing, advertising, and P&L management.
• Leverage market trends and customer insights to strengthen brand performance.

Conhecimentos

Capability building

Coaching

Talent development

Succession planning

Workforce planning

Influence across regions

Strategic mindset

Stakeholder management

Cross-functional collaboration

Descrição da oferta de emprego

Bayer is seeking a Marketing Home Lead to design and implement strategic marketing programs and pricing strategies across multiple markets. You will lead Brand Building for the Home and partner with Sales, Technical, and Marketing teams to align talent with business goals.

You will oversee capability development, talent stewardship, and workforce planning, while driving data-driven decisions to strengthen brand performance across Central America and Andean regions.