Marketing Sr Director

Bayer; Bogotá ciudad; On-site; COP 180,000,000 - 240,000,000; Full time

Job summary

Bayer is seeking a Marketing Home Lead to design and drive Brand Building capabilities and strategic marketing across Central America and Andean regions. You will coach, develop, and retain top marketing talent while aligning capabilities with business goals and market needs.

You will collaborate with Sales, Technical teams, and HR to ensure talent mobility and effective capability development, contributing to strong brand performance and market results.

Qualifications

• Proven experience building capabilities at enterprise, functional, or team level.
• Proven coaching, talent development, succession planning, and workforce planning experience.
• Ability to lead through influence across diverse markets, teams, and stakeholders.

Responsibilities

• Lead Brand Building capabilities and address priority skill gaps across the organization.
• Coach and develop talent through planning, feedback, and development opportunities.
• Oversee performance management, talent reviews, succession planning, and workforce planning with evidence-based standards.
• Enable talent mobility and deployment of skills across markets, teams, and Homes.
• Foster a connected Brand Building community emphasizing belonging and collaboration.
• Partner with HR and stakeholders to align talent priorities with business needs.
• Model leadership behaviors and support cross-functional collaboration between Home and Work.

Skills

Capability building

Coaching

Talent development

Succession planning

Workforce planning

Strategic mindset

Stakeholder management

Communication

Collaboration

Leadership

Job description

Marketing Home Lead

Designs, develops, and implements strategic marketing programs and pricing strategies to support the organization’s products and services across multiple market sectors. Uses a range of marketing strategies and channels—including print, broadcast, and digital media—to effectively launch and position offerings.

Collaborates with Sales and Technical teams to identify and execute targeted marketing strategies aligned with business objectives. Oversees work across multiple marketing sub-families, including Product and Brand Marketing, P&L Management, Advertising, and Promotional Activities. Analyzes market trends and customer insights to identify opportunities, inform strategic decisions, and strengthen overall brand performance.

Position Purpose

As a Home Lead, you will lead the Brand Building professional Home for the assigned span of coaching. You will steward capabilities and talent, enable career growth and mobility, and partner with Work Leads to balance business delivery with sustainable capability development under the Dynamic Shared Ownership model.

Key Responsibilities

Home Leadership, Capability and Talent Stewardship

• Build critical Brand Building capabilities and address priority skill gaps across the organization.
• Coach and develop talent through career planning, regular feedback, and meaningful development opportunities.
• Lead performance management, talent reviews, succession planning, and workforce planning using fair, consistent, and evidence-based standards.
• Enable talent mobility, agile skills deployment, and career opportunities across markets, teams, and Homes.
• Build and foster a connected Brand Building community that promotes belonging, collaboration, and knowledge sharing.
• Partner with Work Leads, HR, Capability Partners, and key stakeholders to align talent and capability priorities with business needs.
• Role-model VACC leadership behaviors and enable effective collaboration between Home and Work responsibilities.
• Support the development of strategic marketing capabilities, including product and brand marketing, pricing, advertising, promotional activities, and P&L management.
• Promote the use of market trends, customer insights, and data-driven decision-making to strengthen brand performance and business outcomes.

Key Working Relationships

The Home Lead will collaborate closely with:

• Work Leads
• Other Home Leads
• Capability and Talent Partners
• Human Resources
• Employees across the assigned span of coaching
• Commercial, Sales, Technical, and Marketing stakeholders

Scope

• Geographical Scope: Central America & Andean Region
• Span of Coaching: Approximately 20 employees
• Financial Scope: Approximately EUR 240 million

Skills And Qualifications

• Demonstrated experience building capabilities at an enterprise, functional, or team level.
• Proven experience in coaching, talent development, succession planning, and workforce planning.
• Ability to lead through influence across diverse markets, teams, and stakeholder groups.
• Ability to make fair, consistent, and evidence-based talent assessments and decisions.
• Experience enabling career mobility, talent flow, and skills deployment across organizational boundaries.
• Strong strategic mindset, with the ability to connect talent and capability priorities to business performance.
• Strong communication, stakeholder management, and collaboration skills.
• Ability to operate effectively in a dynamic, matrixed, and regional environment.

Período de aplicación: 09 al 23 de Octubre

Código de referencia: 890774

División: Consumer Health

Ubicación: Colombia : Cundinamarca : Bogota

Área funcional: Acceso al Mercado

Grado de posición: VS 3

Tipo de empleo: Permanente

Tiempo de trabajo: Indefinido - Full Time