Regional Brand Leader & Talent Growth Coach

Bayer AG; Puerto Bogotá; On-site; COP 420,000,000 - 620,000,000; Full time

Job summary

Bayer AG in Colombia seeks a Marketing Senior Director to lead the Brand Building Home and drive strategic marketing programs across Central America & Andean markets.

You will collaborate with Sales, Technical teams and Work Leads to align capabilities with business goals, oversee pricing, P&L management, and cross-functional teams.

This leadership role requires coaching, enterprise-wide influence, and a data-driven approach to strengthen brand performance.

Qualifications

• Demonstrated experience building capabilities at an enterprise, functional, or team level.
• Proven experience in coaching, talent development, succession planning, and workforce planning.
• Ability to lead through influence across diverse markets, teams, and stakeholder groups.
• Experience enabling career mobility, talent flow, and skills deployment across organizational boundaries.

Responsibilities

• Build critical Brand Building capabilities and address priority skill gaps across the organization.
• Coach and develop talent through career planning, regular feedback, and meaningful development opportunities.
• Lead performance management, talent reviews, succession planning, and workforce planning using fair, consistent, and evidence-based standards.
• Enable talent mobility, agile skills deployment, and career opportunities across markets, teams, and Homes.
• Build and foster a connected Brand Building community that promotes belonging, collaboration, and knowledge sharing.
• Partner with Work Leads, HR, Capability Partners, and key stakeholders to align talent and capability priorities with business needs.
• Role-model leadership behaviors and enable effective collaboration between Home and Work responsibilities.
• Support the development of strategic marketing capabilities, including product and brand marketing, pricing, advertising, promotional activities, and P&L management.
• Promote the use of market trends, customer insights, and data-driven decision-making to strengthen brand performance and business outcomes.

Skills

Brand building leadership

Cross-functional collaboration

Coaching & talent development

Strategic marketing thinking

P&L management

Job description

Bayer AG in Colombia seeks a Marketing Senior Director to lead the Brand Building Home and drive strategic marketing programs across Central America & Andean markets.

You will collaborate with Sales, Technical teams and Work Leads to align capabilities with business goals, oversee pricing, P&L management, and cross-functional teams.

This leadership role requires coaching, enterprise-wide influence, and a data-driven approach to strengthen brand performance.