Product Manager

AstraZeneca plc; Bogotá; Presencial; COP 120 000 000 - 180 000 000; Tempo integral

Resumo da oferta

AstraZeneca plc in Bogotá seeks an experienced Product Manager to lead specialty care campaigns and product launches. You will drive omnichannel marketing, segment healthcare professionals, and manage cross-functional programs across digital channels and sales teams.

The role requires strong analytical skills, English fluency, and advanced Excel. You will collaborate with Medical Affairs, Regulatory, and Market Access, ensuring compliance and ROI-driven results.

Qualificações

• University degree in Marketing, Business Administration, or healthcare-related discipline.
• Experience as a Product Manager in Specialty Care, particularly in areas such as Rare Diseases, Neurology, Nephrology, Hematology, Endocrinology, or related fields.
• Experience supporting product launches or working in pre-launch environments.
• Proven experience leading omnichannel and digital marketing strategies.
• Experience working with CRM systems and digital engagement tools.
• Strong analytical skills and the ability to translate data into strategic decisions.
• Strategic thinking combined with strong execution and prioritization skills.
• Excellent communication, leadership, and stakeholder management skills.
• Proactivity, resilience, and the ability to work in complex environments.
• Advanced Excel skills.
• Fluency in English.

Responsabilidades

• Define and execute product strategy, roadmap, and annual business plan.
• Lead local brand strategy including positioning, segmentation, and lifecycle management.
• Design, execute, and optimize omnichannel marketing strategies integrating sales force, digital channels, and hybrid experiences.
• Define healthcare professional segmentation using data insights.
• Lead integrated campaigns through CRM, digital platforms, marketing automation, e-detailing, webinars, email, and events.
• Manage end-to-end campaign process from briefing to ROI analysis.
• Develop promotional materials, sales tools, and digital assets aligned with strategy and compliance.
• Manage the approved promotional budget and ROI.
• Analyze market, competition, and business performance to generate actionable insights.
• Translate data into strategic recommendations and tactical adjustments.
• Develop dashboards, reports, and performance reviews for commercial decision-making.
• Collaborate cross-functionally with Sales, Medical Affairs, Regulatory, Legal, Market Access, Training, and other teams.
• Build relationships with external stakeholders including KOLs and medical societies.
• Participate in continuing medical education initiatives.
• Train and equip the sales force for clear messaging and omnichannel execution.
• Conduct periodic field visits with RAMs to gather insights and ensure execution excellence.
• Manage contracts, vendors, and SLAs.
• Ensure compliance with local regulations, company policies, and pharmacovigilance requirements.

Conhecimentos

Product management in specialty care

Omnichannel marketing

Digital marketing

CRM systems experience

Analytical skills

Strategic thinking

Communication & leadership

Fluency in English

Advanced Excel

Formação académica

Bachelor's degree in Marketing, Business Administration, or healthcare-related discipline

Ferramentas

CRM software

Marketing automation tools

BI tools

Excel

Descrição da oferta de emprego

Main Responsibilities

• Support the Franchise Head in defining and executing the product strategy, roadmap, and annual Business Plan.
• Lead the local brand strategy, including positioning, segmentation, and lifecycle management, in line with global guidelines.
• Design, execute, and optimize omnichannel marketing strategies integrating the sales force, digital channels, and hybrid experiences.
• Define healthcare professional segmentation and micro-segmentation using behavioral, performance, and digital insights.
• Lead integrated campaigns through CRM, digital platforms, marketing automation, e-detailing, webinars, email, and events.
• Manage the end-to-end campaign process, from briefing and agency coordination through implementation, measurement, and continuous improvement.
• Develop promotional materials, sales tools, and digital assets aligned with the strategy, customer needs, and compliance requirements.
• Manage the approved promotional budget, ensuring efficient allocation and ROI-driven decisions.
• Analyze the market, competitive landscape, and business performance to generate actionable insights and recommendations.
• Translate data and analytics into strategic recommendations and tactical adjustments.
• Develop dashboards, reports, and performance reviews to support commercial decision-making.
• Collaborate cross-functionally with Sales, Medical Affairs, Regulatory, Legal, Market Access, Training, and other teams.
• Build relationships with external stakeholders, including KOLs and medical societies.
• Participate in the definition and execution of continuing medical education initiatives.
• Train and equip the sales force to ensure clear messaging and consistent omnichannel execution.
• Conduct periodic field visits with RAMs to gather insights and ensure execution excellence.
• Manage contracts, vendors, and service-level agreements.
• Ensure compliance with local regulations, company policies, and pharmacovigilance requirements.

Key Requirements

• University degree in Marketing, Business Administration, or a healthcare-related discipline.
• Experience as a Product Manager in Specialty Care, particularly in areas such as Rare Diseases, Neurology, Nephrology, Hematology, Endocrinology, or related fields.
• Experience supporting product launches or working in pre-launch environments.
• Proven experience leading omnichannel and digital marketing strategies.
• Experience working with CRM systems and digital engagement tools.
• Strong analytical skills and the ability to translate data into strategic decisions.
• Strategic thinking combined with strong execution and prioritization skills.
• Excellent communication, leadership, and stakeholder management skills.
• Proactivity, resilience, and the ability to work in complex environments.
• Advanced Excel skills.
• Fluency in English.

Preferred Qualifications

• Knowledge of Business Intelligence tools.
• Postgraduate degree in Marketing or a related field.
• Experience managing campaigns, marketing automation, e-detailing, webinars, email, and events.
• Experience analyzing commercial performance, developing dashboards, and generating actionable insights.

Why AstraZeneca?

At AstraZeneca, we follow the science to develop life-changing medicines and improve patient outcomes. Our commercial teams connect customer insights, innovation, data, and business strategy to drive sustainable growth and contribute to better outcomes for patients.

Join us as a Product Manager and help shape the future of Specialty Care through customer-centric marketing, omnichannel execution, data-driven decision-making, and strong cross-functional collaboration.

Together, we can create meaningful impact for our customers, support access to innovative medicines, and transform the future of healthcare.

Date Posted: 21-oct-2026

Closing Date: 30-oct-2026

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.