Product Manager Rare Diseases

AstraZeneca plc; Bogotá; On-site; COP 60,000,000 - 120,000,000; Full time

Job summary

AstraZeneca plc in Bogota, Colombia seeks a Product Manager to lead local development and execution of the Marketing Plan for assigned indications, aligned with global brand strategy, market needs, omnichannel excellence, and budget management.

This role will act as a strategic orchestrator, integrating the sales force, digital channels, and hybrid experiences to deliver relevant, customer-centered interactions.

Qualifications

• University degree in Marketing, Business Administration, or a healthcare-related discipline.
• Experience as a Product Manager in Specialty Care, particularly in Rare Diseases, Neurology, Nephrology, Hematology, Endocrinology, or related fields.
• Experience supporting product launches or working in pre-launch environments.
• Proven experience leading omnichannel and digital marketing strategies.
• Experience working with CRM systems and digital engagement tools.
• Strong analytical skills and the ability to translate data into strategic decisions.
• Strategic thinking combined with strong execution and prioritization skills.
• Excellent communication, leadership, and stakeholder management skills.
• Proactivity, resilience, and the ability to work in complex environments.
• Advanced Excel skills.
• Fluency in English.

Responsibilities

• Support the Franchise Head in defining and executing the product strategy, roadmap, and annual Business Plan.
• Lead the local brand strategy, including positioning, segmentation, and lifecycle management, in line with global guidelines.
• Design, execute, and optimize omnichannel marketing strategies integrating the sales force, digital channels, and hybrid experiences.
• Define healthcare professional segmentation and micro-segmentation using behavioral, performance, and digital insights.
• Lead integrated campaigns through CRM, digital platforms, marketing automation, e-detailing, webinars, email, and events.
• Manage the end-to-end campaign process, from briefing and agency coordination through implementation, measurement, and continuous improvement.
• Develop promotional materials, sales tools, and digital assets aligned with the strategy, customer needs, and compliance requirements.
• Manage the approved promotional budget, ensuring efficient allocation and ROI-driven decisions.
• Analyze the market, competitive landscape, and business performance to generate actionable insights and recommendations.
• Translate data and analytics into strategic recommendations and tactical adjustments.
• Develop dashboards, reports, and performance reviews to support commercial decision-making.
• Collaborate cross-functionally with Sales, Medical Affairs, Regulatory, Legal, Market Access, Training, and other teams.
• Build relationships with external stakeholders, including KOLs and medical societies.
• Participate in continuing medical education initiatives.
• Train and equip the sales force to ensure clear messaging and consistent omnichannel execution.
• Conduct periodic field visits with RAMs to gather insights and ensure execution excellence.
• Manage contracts, vendors, and service-level agreements.
• Ensure compliance with local regulations, company policies, and pharmacovigilance requirements.

Skills

Marketing strategy

Omnichannel

CRM systems

Data analytics

Stakeholder management

English fluency

Budget management

Cross-functional leadership

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation tools

BI tools

Job description

Do you have experience in Specialty Care product marketing and are you passionate about turning data, insights, and omnichannel strategies into actions that drive sustainable growth?

We are looking for a Product Manager responsible for the local development and execution of the Marketing Plan for the assigned indications and products, aligned with the global brand strategy, market needs, omnichannel excellence, and responsible budget management.

This role will act as a strategic orchestrator, integrating the sales force, digital channels, and hybrid experiences to deliver relevant, customer-centered interactions.

Main Responsibilities

• Support the Franchise Head in defining and executing the product strategy, roadmap, and annual Business Plan.
• Lead the local brand strategy, including positioning, segmentation, and lifecycle management, in line with global guidelines.
• Design, execute, and optimize omnichannel marketing strategies integrating the sales force, digital channels, and hybrid experiences.
• Define healthcare professional segmentation and micro-segmentation using behavioral, performance, and digital insights.
• Lead integrated campaigns through CRM, digital platforms, marketing automation, e-detailing, webinars, email, and events.
• Manage the end-to-end campaign process, from briefing and agency coordination through implementation, measurement, and continuous improvement.
• Develop promotional materials, sales tools, and digital assets aligned with the strategy, customer needs, and compliance requirements.
• Manage the approved promotional budget, ensuring efficient allocation and ROI-driven decisions.
• Analyze the market, competitive landscape, and business performance to generate actionable insights and recommendations.
• Translate data and analytics into strategic recommendations and tactical adjustments.
• Develop dashboards, reports, and performance reviews to support commercial decision-making.
• Collaborate cross-functionally with Sales, Medical Affairs, Regulatory, Legal, Market Access, Training, and other teams.
• Build relationships with external stakeholders, including KOLs and medical societies.
• Participate in the definition and execution of continuing medical education initiatives.
• Train and equip the sales force to ensure clear messaging and consistent omnichannel execution.
• Conduct periodic field visits with RAMs to gather insights and ensure execution excellence.
• Manage contracts, vendors, and service-level agreements.
• Ensure compliance with local regulations, company policies, and pharmacovigilance requirements.

Key Requirements

• University degree in Marketing, Business Administration, or a healthcare-related discipline.
• Experience as a Product Manager in Specialty Care, particularly in areas such as Rare Diseases, Neurology, Nephrology, Hematology, Endocrinology, or related fields.
• Experience supporting product launches or working in pre-launch environments.
• Proven experience leading omnichannel and digital marketing strategies.
• Experience working with CRM systems and digital engagement tools.
• Strong analytical skills and the ability to translate data into strategic decisions.
• Strategic thinking combined with strong execution and prioritization skills.
• Excellent communication, leadership, and stakeholder management skills.
• Proactivity, resilience, and the ability to work in complex environments.
• Advanced Excel skills.
• Fluency in English.

Preferred Qualifications

• Knowledge of Business Intelligence tools.
• Postgraduate degree in Marketing or a related field.
• Experience managing campaigns, marketing automation, e-detailing, webinars, email, and events.
• Experience analyzing commercial performance, developing dashboards, and generating actionable insights.

Why AstraZeneca?

At AstraZeneca, we follow the science to develop life-changing medicines and improve patient outcomes. Our commercial teams connect customer insights, innovation, data, and business strategy to drive sustainable growth and contribute to better outcomes for patients.

Join us as a Product Manager and help shape the future of Specialty Care through customer-centric marketing, omnichannel execution, data-driven decision-making, and strong cross-functional collaboration.

Together, we can create meaningful impact for our customers, support access to innovative medicines, and transform the future of healthcare.

Date Posted

26-oct-2026

Closing Date

01-nov-2026

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.