Publishing Manager – Market & Concepts

Crazy Labs Ltd.; Berlin; Remote; EUR 70,000 - 105,000; Full time

Benefits offered by this job

Maternity support

Health coverage

Annual team trips

Birthday gifts

Job summary

CrazyLabs is seeking a Publishing Manager – Market & Concepts to identify opportunities in mobile games and turn trends into testable concepts. You’ll work across market research, creative strategy, and publishing, leveraging AI-driven ideation and prototyping.

You’ll collaborate with external studios and internal teams, turning insights into briefs, references, and testable ideas while accelerating ideation with AI tools. Humble, curious, and outcome-focused candidates thrive here.

Qualifications

• 3+ years in mobile games across publishing, product, game development, game design, creative strategy
• Strong understanding of mobile game genres, trends, mechanics, and creative patterns
• Ability to explain why a game or concept works
• Experience creating briefs, references, presentations, or product feedback
• Experience working with external partners or cross-functional teams
• Practical experience with AI tools

Responsibilities

• Research mobile game trends, genres, mechanics, creatives, and player behavior
• Identify promising market opportunities and new game directions
• Turn insights into concepts, briefs, references, and testable ideas
• Test and validate new concepts
• Use AI to accelerate ideation, visual exploration, and prototyping
• Review market and test signals to decide what to pursue, iterate, or stop
• Share learnings and opportunities across the Publishing team

Skills

Mobile games experience

Publishing

Creative strategy

AI tools

Tools

Figma

Claude

Cursor

Unity

Job description

Description

With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.

We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That’s where you come in!

We’re looking for a Publishing Manager – Market & Concepts to help us discover the next generation of mobile game hits.

You’ll work at the intersection of market trends, game concepts, creative strategy, publishing, and AI-driven creative development - identifying opportunities and shaping concepts into testable products. If you are:

• Experienced in mobile gaming and always curious about what’s next
• Great at breaking down successful games, mechanics, and creatives
• Able to turn trends and insights into strong game concepts
• Comfortable working with external studios and multiple internal teams
• Hands-on with AI tools for ideation, visuals, research, or prototyping
• Fast-moving, curious, analytical, and high-ownership
• Strong technical orientation and ability to quickly learn new tools, and workflows. Then you might be a great match for CrazyLabs.

As a Publishing Manager, you will:

• Research mobile game trends, genres, mechanics, creatives, and player behavior
• Identify promising market opportunities and new game directions
• Turn insights into concepts, briefs, references, and testable ideas
• Test and validate new concepts
• Use AI to accelerate ideation, visual exploration, and prototyping
• Review market and test signals to decide what to pursue, iterate, or stop
• Share learnings and opportunities across the Publishing team

Requirements

What we’re looking for:

• 3+ years in mobile games across publishing, product, game development, game design, creative strategy,
• Strong understanding of mobile game genres, trends, mechanics, and creative patterns
• Ability to explain why a game or concept works
• Experience creating briefs, references, presentations, or product feedback
• Experience working with external partners or cross-functional teams
• Practical experience with AI tools
• Strong written and verbal English
• Hybrid-casual, puzzle, idle, arcade, or casual experience; creative testing, playable ads, market research, or Unity; Figma, Claude, Cursor, or similar tools.

CrazyLabs commitments

Employee benefits are part of our love language. Enjoy substantial benefits, including maternity support, health coverage, annual team trips, global holiday celebrations and presents, birthday and job anniversary gifts — and so, so much more!

Remote but not alone. While you enjoy the flexibility of a remote position, we make sure you always feel part of our Crazy team. From your first day at CrazyLabs, you’ll be supported by an experienced People team to ensure your integration and journey are at the highest level.

Our approach to AI. At CrazyLabs, AI isn’t scary, and it isn’t a buzzword. We’ve assembled an AI Lead team dedicated to teaching, training, and helping all Crazies stay ahead of the curve and use AI smartly. CrazyLabs is an AI slop-free zone.

The Future is Crazy, Join the Lab!