Publishing Manager – Product & Growth

Crazy Labs Ltd.; Berlin; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Maternity support

Health coverage

Annual team trips

Global celebrations

Job summary

CrazyLabs is seeking a Publishing Manager – Product & Growth to turn promising mobile games into strong, scalable products. You’ll work with external studios and internal teams, using product thinking, analytics, and structured iteration to boost performance and retention while shaping monetization.

The role requires 3+ years in mobile game product management, publishing, or production, strong English, and hands-on ownership.

Qualifications

• 3+ years in mobile game product management, publishing, or production.
• Strong understanding of F2P KPIs, retention, engagement, and player behavior.
• Experience improving games through data and product iteration.
• Good understanding of monetization, economy, progression, content pacing, and level design.
• Experience working with external studios or distributed teams.
• Strong communication and stakeholder management skills.
• High ownership and excellent follow-through.
• Strong written and verbal English.

Responsibilities

• Work with studios to improve gameplay, player experience, and performance.
• Analyze KPIs, player behavior, gameplay, and market benchmarks.
• Turn insights into clear priorities and product recommendations.
• Help improve progression, economy, monetization, content, and level design.
• Guide experiments, A/B tests, and product iterations.
• Collaborate with Analytics, QA, Creative, UA, and Product.
• Track milestones, risks, decisions, and performance across multiple games.

Skills

Mobile product mgmt

Publishing experience

Data-driven

KPI analysis

English proficiency

Tools

Tableau

A/B testing tools

Analytics platforms

Job description

Description

With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.

We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That’s where you come in!

We’re looking for a Publishing Manager – Product & Growth to help turn promising mobile games into stronger, scalable products.

You’ll work closely with external studios and our internal teams, using product thinking, player data, and structured iteration to improve game performance and player experience.

If you are:

• Experienced in mobile game product, publishing, or production
• Comfortable digging into KPIs and understanding why players stay, leave, progress, or monetize
• Strong at turning data and observations into clear product actions
• Confident giving direct and actionable feedback to studios
• Comfortable owning several games and priorities at once
• Analytical, hands‑on, fast-moving, and high-ownership

Then you might be a great match for CrazyLabs.

As a Publishing Manager, you will:

• Work with studios to improve gameplay, player experience, and performance
• Analyze KPIs, player behavior, gameplay, and market benchmarks
• Turn insights into clear priorities and product recommendations
• Help improve progression, economy, monetization, content, and level design
• Guide experiments, A/B tests, and product iterations
• Collaborate with Analytics, QA, Creative, UA, and Product
• Track milestones, risks, decisions, and performance across multiple games

Requirements

What we’re looking for:

• 3+ years in mobile game product management, publishing, or game production
• Strong understanding of F2P KPIs, retention, engagement, and player behavior
• Experience improving games through data and product iteration
• Good understanding of monetization, economy, progression, content pacing, and level design
• Experience working with external studios or distributed teams
• Strong communication and stakeholder management skills
• High ownership and excellent follow-through
• Strong written and verbal English
• Hybrid-casual, puzzle, idle, arcade, or casual experience; A/B testing and analytics tools such as Tableau; hands-on level design or player progression experience.

CrazyLabs commitments

Employee benefits are part of our love language. Enjoy substantial benefits, including maternity support, health coverage, annual team trips, global holiday celebrations and presents, birthday and job anniversary gifts — and so, so much more!

Remote but not alone. While you enjoy the flexibility of a remote position, we make sure you always feel part of our Crazy team. From your first day at CrazyLabs, you’ll be supported by an experienced People team to ensure your integration and journey are at the highest level.

Our approach to AI. At CrazyLabs, AI isn’t scary, and it isn’t a buzzword. We’ve assembled an AI Lead team dedicated to teaching, training, and helping all Crazies stay ahead of the curve and use AI smartly. CrazyLabs is an AI slop-free zone.

The Future is Crazy, Join the Lab!