Programmatic Specialist

Merkle Italia; Soacha ciudad; Presencial; COP 60.000.000 - 120.000.000; Jornada completa

Descripción de la vacante

Carat in Colombia is seeking a Manager to execute media campaigns, monitor daily pacing, and perform data-driven optimizations. You will translate briefs into tactical plans across buying platforms and ensure QA is completed for every campaign.

The ideal candidate brings experience in programmatic platforms such as DV360, TTD, and Xandr, with strong analytical and communication skills to present insights to internal teams and clients.

Formación

• Bachelor’s degree or 2-3 years’ experience within the digital and programmatic industry.
• Experience across programmatic technology platforms and omnichannel DSPs such as DV360, TTD, Xandr, Yahoo, & others.
• Experience with ad servers like CM360 and verification platforms such as DoubleVerify or IAS.
• Strong analytical and communication skills; ability to translate briefs into campaigns.

Responsabilidades

• Manage a portfolio of campaigns across channels and platforms.
• Collaborate with teams to ensure efficient execution and QA.
• Provide insights from data analyses and communicate optimization recommendations.
• Develop tactical recommendations with strong rationale.

Conocimientos

Strong verbal and written comms

Analytical skills

Collaboration mindset

Proactive problem solving

Detail-oriented with PM

Educación

Bachelor’s degree or 2-3 years’ experience in digital/programmatic industry

Herramientas

DV360

TTD

Xandr

Yahoo

CM360

DoubleVerify

IAS

Mediaocean

Prisma

MS Office Suite

Descripción del empleo

Job Description

Role Purpose: The Manager executes media campaigns for the client. They ensure efficient completion of campaign work, perform insightful data analysis, and communicate optimizations and recommendations internally. They are responsible for managing daily pacing and performance checks and are the first line of defense for QA process to ensure campaign executions deliver as planned. Managers collaborate with Hub Buying leads to contribute to reports and activation. The ideal candidate is well-versed in the planning process and demonstrates the ability to translate a brief into campaign strategies and eventually into tactical plans within buying platforms or insertion orders. They demonstrate subject matter expertise and in-depth knowledge of the buying platforms and partners they are responsible for operating. The role is internal facing but the ability to communicate clearly about rationale and campaign results is essential.

Key Accountabilities

• Responsible for managing a portfolio of campaigns across channels in platform
• Collaborate as a team to accomplish tasks efficiently, ensuring seamless campaign execution
• Provide oversight of plans to ensure optimizations and pacing are delivering expected performance
• Analyze data to interpret results and communicate insights and optimization recommendations
• Ensure pre-launch and post-launch QA processes are properly completed for all campaigns
• Develop tactical recommendations showcasing strong rationale and innovative thinking
• Maintain up-to-date proficiency with buying platforms and technology required to execute programmatic campaigns and plan/book direct campaigns
• Demonstrate understanding of audience strategy and ability to interpret and implement in-platform
• Assist with pixel and tag generation, implementation, and quality assurance.
• Demonstrate a foundational understanding of digital media ecosystem, including all elements of the tech and how they work together (DSPs, SSPs, data partners, third party ad verification partners, etc.)

Qualifications

• Bachelor’s degree or 2-3 years’ experience within the digital and programmatic industry
• Experience across programmatic technology platforms and omnichannel DSPs such as DV360, TTD, Xandr, Yahoo, & others.
• Experience across other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaocean, Prisma, or similar planning/financial platforms, etc.
• Advanced understanding and experience with industry trends and challenges, such as SPO and cookieless
• Experience with troubleshooting/auditing PMP/PG deals
• Strong verbal and written communications, presentation, and analytical skills
• Collaboration mindset/team player
• Ability to retain professionalism in all situations
• Detail-oriented with strong attention to project management and follow-through- capable of prioritizing
• Proactive work ethic
• Solutions orientated with strong critical thinking abilities and problem-solving skills
• Strong analytical thinking and mathematical skills
• Good experience working with business applications; MS Office Suite required

Location

Cudinamarca

Brand

Carat

Time Type

Full time

Contract Type

Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us

• Who we are
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