Product Marketing Advisor

TransUnion; Bogotá ciudad; Híbrido; COP 12.000.000 - 24.000.000; Jornada completa

Descripción de la vacante

TransUnion is seeking an experienced Product Marketing professional for our Latin America GTM initiatives. The role focuses on shaping messaging, enabling sales, and coordinating cross-functionally with Product, Sales, Marketing, Strategy, and Market Development teams across the region.

You will craft value propositions, support product launches, and drive market insights to ensure successful regional go-to-market execution in a hybrid setting.

Formación

• 7+ years in B2B Product Marketing or SaaS
• Experience supporting GTM strategies and product launches
• Strong messaging and positioning skills
• Excellent cross-functional collaboration and communication
• Ability to analyze market and competitor insights

Responsabilidades

• Support GTM execution aligned with regional opportunities
• Collaborate with Product, Sales, Marketing and Strategy teams
• Develop product messaging and customer-facing content
• Create sales enablement materials and playbooks
• Research market trends and competitive landscape

Descripción del empleo

TransUnion's Job Applicant Privacy Notice Team Overview

The Product Marketing team is responsible for shaping go-to-market strategy, value propositions, messaging, and sales enablement that support TransUnion's solutions across Latin America. The team works closely with Product, Sales, Marketing, Strategy, and Market Development teams to ensure solutions are effectively positioned and delivered to market. By leveraging market intelligence, customer insights, and competitive analysis, the team helps drive growth and commercial outcomes across the region. This role reports to the Sr Director, International Product Marketing. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview And Core Responsibilities

• Support the execution of go-to-market (GTM) strategies that align product capabilities with customer needs and regional market opportunities.
• Partner with Product, Sales, Marketing, and Strategy teams to support successful product launches and commercialization efforts.
• Develop and maintain product messaging, positioning, and customer-facing content that communicates TransUnion's value proposition.
• Create sales enablement materials including presentations, solution briefs, battlecards, customer stories, and other tools that support commercial teams.
• Conduct market, customer, and competitor research to identify trends, opportunities, and differentiation points.
• Support the development and maintenance of buyer personas and ideal customer profiles.
• Collaborate across regional and global teams to support product marketing initiatives and ensure go-to-market readiness.
• Monitor key marketing and business performance indicators and provide insights to support decision-making.
• Contribute to the localization and execution of global product marketing programs within Latin America.

Required Knowledge And Experiences

• +7 years of experience in B2B Product Marketing, SaaS, technology, information services, or related industries.
• Experience supporting go-to-market strategies, product launches, or commercialization initiatives.
• Experience developing product messaging, positioning, value propositions, and customer-facing content.
• Strong communication and collaboration skills with the ability to work effectively across cross-functional teams.
• Ability to analyze market, customer, and competitive information and translate findings into actionable recommendations.

Required Technical Skills

• Experience supporting Go-to-Market (GTM) planning and execution activities.
• Ability to create product marketing and sales enablement materials, including presentations, playbooks, solution briefs, and competitive battlecards.
• Experience conducting market research, competitive analysis, and buyer persona development.
• Ability to analyze performance metrics and generate insights to support business decisions.
• Strong proficiency using Microsoft PowerPoint, Excel, and other business productivity tools.

We’re also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we’re happy to support your career development and growth in:

• Experience in Financial Services, FinTech, Lending, Fraud, Identity, or other regulated markets.
• Experience working in a matrixed global organization.
• Exposure to regional or multi-country marketing initiatives across Latin America.
• Experience developing sales enablement content for commercial teams.
• Professional-level English communication skills.

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence. Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology. TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.

TransUnion Job Title Advisor, Product Marketing