Strategic Product Marketing Lead

TransUnion; Bogotá ciudad; Híbrido; COP 12.000.000 - 24.000.000; Jornada completa

Descripción de la vacante

TransUnion is seeking an experienced Product Marketing professional for our Latin America GTM initiatives. The role focuses on shaping messaging, enabling sales, and coordinating cross-functionally with Product, Sales, Marketing, Strategy, and Market Development teams across the region.

You will craft value propositions, support product launches, and drive market insights to ensure successful regional go-to-market execution in a hybrid setting.

Formación

• 7+ years in B2B Product Marketing or SaaS
• Experience supporting GTM strategies and product launches
• Strong messaging and positioning skills
• Excellent cross-functional collaboration and communication
• Ability to analyze market and competitor insights

Responsabilidades

• Support GTM execution aligned with regional opportunities
• Collaborate with Product, Sales, Marketing and Strategy teams
• Develop product messaging and customer-facing content
• Create sales enablement materials and playbooks
• Research market trends and competitive landscape

Descripción del empleo

TransUnion is seeking an experienced Product Marketing professional for our Latin America GTM initiatives. The role focuses on shaping messaging, enabling sales, and coordinating cross-functionally with Product, Sales, Marketing, Strategy, and Market Development teams across the region.

You will craft value propositions, support product launches, and drive market insights to ensure successful regional go-to-market execution in a hybrid setting.