Principal Strategy and Insights Lead, SP Latam

Google; Bogotá; On-site; COP 391,709,000 - 587,563,000; Full time

Job summary

Google is seeking a Principal Strategy and Insights Lead for Spanish‑Speaking Latam to guide industry dialogue and shape go‑to‑market insights. You will collaborate with Sales Leaders to position Google’s products through compelling narratives and customized solutions.

You will help drive growth by translating data into client‑facing strategies and scalable insights tools, partnering with global teams across the Ads business. This is a senior, strategic role focused on impact and leadership.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in advertising sales, marketing, consulting, or media.
• 5 years of experience in consumer and market insights, media measurement, and privacy landscape.

Responsibilities

• Utilize AI technologies to analyze first‑ and third‑party data, uncovering actionable intelligence on consumer behavior, industry trends, and market opportunities.
• Partner closely to Account teams to formulating vertical‑specific thought leadership strategies.
• Transform complex data into forward‑thinking, actionable stories to help clients understand audiences and opportunities.
• Empower sales conversations by aligning Google’s products with client and partner objectives and identifying new opportunities.
• Design and develop automated, scalable insights tools, including interactive dashboards and AI‑driven insights agents.

Skills

Advertising sales

Market insights

Data storytelling

Education

Bachelor's degree

Tools

Google Analytics

Tableau

Power BI

Job description

Please submit your resume in English - we can only consider applications submitted in this language.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Bogotá, Bogota, Colombia; Santiago, Chile; Lima, Peru.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in advertising sales, marketing, consulting, or media (e.g., search, social, mobile, display, and video media).
• 5 years of experience in consumer and market insights, media measurement, and privacy landscape.

Preferred qualifications

• Experience in data analysis, conducting quantitative and qualitative research, uncovering first‑party data insights from complex datasets.
• Experience in strategy consulting, consumer research or business development teams or companies.
• Ability to translate data into compelling narratives, sales pitches, and C-level presentations.
• Ability to navigate ambiguity and manage multiple assignments simultaneously in a changing environment.
• Strategic thinker who is collaborative and fosters team innovation.

About the job

As a Principal Strategy and Insights Lead for Spanish‑Speaking Latam, you will serve as a trusted thought leader for your Industry and Bets pillars, working closely with Sales Leaders. You will shape customer and industry‑wide conversations at scale through storytelling, highlighting key shifts in consumer behavior and dynamics that drive business growth. You will also partner to uncover top priority opportunities through customized solutions to share novel ideas that optimally position Google’s product offerings.The Go‑to‑Market Operations (GtM) team ensures Google’s complex and ever‑evolving Ads business runs smoothly. We are instrumental in setting go‑to‑market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

Responsibilities

• Utilize AI technologies to analyze first‑and‑third‑party data, uncovering actionable intelligence on consumer behavior, industry trends, and market opportunities.
• Partner closely to Account teams to formulate vertical‑specific thought leadership strategies..
• Transform complex data into forward‑thinking, actionable stories. Help clients deeply understand their audiences and business opportunities to develop smarter strategies to reach their consumers.
• Empower sales conversations by seamlessly aligning Google’s products with client and partner objectives. Analyze the market to identify new business opportunities and support the creation of powerful sales pitches and narratives.
• Design and develop automated, highly scalable insights tools, including interactive dashboards and AI‑driven insights agents.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .