Social Media Strategy Lead for Campaigns & Analytics

Havas; Bogotá; On-site; COP 42,000,000 - 62,000,000; Full time

Job summary

Havas Group in Colombia is seeking a Social Media Strategist responsible for developing strong strategic digital plans, managing strategy, implementation and monitoring across assigned clients. The role requires experience in Community Management across multiple social channels, Insights & Analytics/Measurement understanding, and Paid Media experience.

You will lead social campaigns, create content calendars, coordinate with media and analytics teams, and support video and branding initiatives

Qualifications

• Experience leading social strategies and campaigns.
• Ability to create content calendars aligned with business objectives.
• Collaborative work with media, analytics, creative and design teams.

Responsibilities

• Leads social strategies, campaigns and initiatives—confidently addressing and planning questions ranging from social format to platform functionality.
• Creates content calendars that move beyond channel tactics to support business objectives.
• Works with team to schedule organic posts and the media team on paid campaigns.
• Partners and collaborates with media, analytics, creative and design teams.
• Works across video, branding campaigns, broader marketing initiatives.
• Develops guides for community manager responses to train clients' internal teams.
• Works with project management on timelines and budgets.
• Handles social media reporting.
• Uses third-party platforms to schedule organic campaigns.
• Be on top of competitive social activities.
• Pulse on news, trends and developments in social media marketing.

Skills

Social media strategy

Community management

Insights & Analytics

Paid media

Content calendars

Job description

Havas Group in Colombia is seeking a Social Media Strategist responsible for developing strong strategic digital plans, managing strategy, implementation and monitoring across assigned clients. The role requires experience in Community Management across multiple social channels, Insights & Analytics/Measurement understanding, and Paid Media experience.

You will lead social campaigns, create content calendars, coordinate with media and analytics teams, and support video and branding initiatives