PAID MEDIA SPECIALIST SENIOR

Inchcape Motors Finland Oy; Colombia; Híbrido; COP 24.000.000 - 36.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Learning platforms

Career growth

Skills development

Flexible work

Health & wellbeing benefits

Birthday day off

Work equipment

Descripción de la vacante

Inchcape Digital is seeking a skilled digital marketing specialist to drive performance across Google Ads, Meta Ads, and TikTok while leveraging GA4 analytics. You will collaborate with cross-functional teams and clients to optimize campaigns and report results.

The role offers a dynamic, fast-growing environment with hybrid or remote work arrangements and opportunities for learning, development, and career progression.

Formación

• Deep knowledge of Google Ads (Search, YouTube and Pmax).
• Knowledge of Google Analytics 4 and metrics analysis.
• Client facing experience and soft skills.
• Proficiency in Microsoft Excel.

Responsabilidades

• Ensure flawless implementation of digital campaigns with correct UTM tagging.
• Generate campaign optimizations based on daily results (keywords, CPC, CPA, budget).
• Deliver periodic performance results (daily, weekly, monthly) showing CTR and budget usage.
• Conduct monthly A/B tests and optimization projects to improve performance.
• Comply with targets across business units and participate in client meetings.
• Guarantee appropriate use of digital marketing budget per media plan.

Conocimientos

Google Ads

Meta Ads

TikTok Ads

Programmatic

GA4

Excel

Herramientas

Google Analytics 4

Descripción del empleo

Are you looking to accelerate your career path in a stimulating, fast-growing business? At Inchcape, we’re pursuing an exciting strategy to evolve our global business and lead our industry’s transformation. Join Inchcape Digital, part of Inchcape global network. You’ll explore and develop cutting-edge technology and data solutions that are driving our innovation and unique market position. Thrive as part of a highly collaborative and supportive team of diverse and talented colleagues.

What you’ll do

• Ensure the flawless implementation of digital campaigns: In agreed times, keeping errors to a minimum, with correct UTM marking.
• Generate campaign optimizations, according to daily results, to ensure the fulfilment of the campaign objective (Examples: review keywords, CPC, CPA changes, campaign shutdown, budget decrease).
• Deliver periodical results (daily, weekly, and monthly) of campaign performance from platform (CTR, budget consumption)
• Monthly A/B test and optimization projects to improve performance
• Compliance with the different business units’ targets and client facing meetings
• Guarantee the adequate use of digital marketing budget in the platform according to the agreed media plan.

About you

• Deep knowledge of Google Ads (Search , Youtbe and Pmax), Meta Ads, TikTok and programmatic advertising buying..
• Knowledge of Google Analytics 4 and metrics analysis.
• Client facing experience and soft skills .
• Knowledge of Microsoft Excel.

Benefits

• Learning & Development: Access leading learning platforms with tailored pathways for every role, including technical and leadership training and certifications.
• Career Growth: Receive ongoing career support, regular performance reviews, and opportunities for promotion, with access to senior leadership for guidance and mentorship.
• Skills Advancement: Continuously upgrade your expertise through training in the latest technologies and industry advancements.
• Flexible Work: Benefit from hybrid or remote work arrangements, with a remote work bonus to recognise your contribution.
• Health & Wellbeing: Enjoy Health Maintenance Organization HMO coverage with free dependent inclusion and life insurance for added peace of mind.
• Special Leave: Celebrate your birthday with a dedicated day off just for you.
• Work Tools: Get the equipment you need to perform your role effectively.

Opportunity for everyone

At Inchcape, inclusion accelerates our success.

We are committed to creating a workplace where everyone feels valued, heard, and empowered to thrive.

We foster an inclusive culture that reflects the communities we serve, ensuring opportunitiesfor all.

About us

Our diverse global team of over 16,000 talented colleagues foster an inclusive and collaborative culture, delivering a brilliant experience for our customers and partners. We’re a dynamic and fast-growing business, driving the transformation of our industry and redefining tomorrow.

Find out more www.inchcape.com

Inchcape’s Digital Delivery Centres drive innovation, empowering global mobility through advanced technology solutions. Our teams deliver impactful digital systems, ensuring long-term business success with world-class operations at scale.

Learn more about us here.