Middle Salesforce Marketing Cloud Engineer

Sombra; Colombia; Presencial; COP 60.000.000 - 110.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

10 working days of Paid Day Off

15 working days of Unpaid days off

Sombra University courses

Mentorship program

English courses

Descripción de la vacante

A technology company in Colombia is seeking a Mid-Senior Salesforce Marketing Cloud Administrator to manage and deploy campaigns across various platforms. The ideal candidate will possess 3+ years of hands-on experience, be skilled in SQL, and have knowledge of marketing data privacy regulations. This full-time role offers opportunities for professional growth and various benefits.

Formación

• 3+ years of hands-on experience in Salesforce Marketing Cloud.
• Salesforce certifications preferred.
• Experience with SEO for audience activation and personalization.
• Experience supporting complex campaigns across multiple brands/business units.
• Familiarity with subscriber management, data retention, and consent controls.
• Understanding of CAN-SPAM and GDPR data privacy requirements.
• Attention to detail and ability to work in high-volume environments.
• Troubleshooting audience building, deliverability, and automation issues.
• Salesforce certifications (Marketing Cloud) are a plus.
• Experience with Marketing Cloud Personalization (Interaction Studio), Mobile Studio, Advertising Studio preferred.
• Familiarity with AMPscript and SSJS for dynamic content.
• Experience with Data Cloud for audience activation.
• Knowledge of Distributed Marketing, brand templates, and BU permissions.
• Exposure to Litmus or Email on Acid.
• Understanding analytics with Datorama or similar

Responsabilidades

• Configure and deploy Marketing Cloud campaigns.
• Manage multiple business units within Marketing Cloud.
• Implement segmentation strategies using SQL for targeted messaging.
• Collaborate with teams for audience targeting and integration.
• Support deliverability monitoring and QA processes.
• Support IP warming plans and inbox deliverability monitoring in collaboration with marketing and deliverability teams.
• Establish QA processes and perform pre-deployment testing for all assets and journeys.
• Document configuration decisions, naming conventions, and deployment playbooks for scalability.
• Conduct training sessions to enhance platform usage among marketing teams.
• Stay current on Salesforce Marketing Cloud releases and roadmap enhancements.
• Perform additional ad hoc responsibilities as required.

Conocimientos

Salesforce Marketing Cloud administration

Email Studio

SQL proficiency

Campaign workflows

Marketing data privacy regulations

Attention to detail

Troubleshooting skills

AMP script

Datorama

Data retention

Consent management

CAN-SPAM

GDPR

Deliverability

AMPscript

SSJS

Data Cloud

Litmus

Datorama

Marketing Cloud Personalization

Mobile Studio

Advertising Studio

Brand templates

Business unit permissions

Herramientas

Salesforce Data Cloud

Marketing Cloud Personalization

Litmus

Descripción del empleo

Requirements

• 3+ years of hands‑on experience in Salesforce Marketing Cloud administration and deployment.
• Strong working knowledge of Email Studio, Automation Studio, Journey Builder, and Contact Builder.
• Proficiency in SQL for data segmentation and manipulation within Marketing Cloud.
• Experience supporting complex campaign workflows across multiple brands or business units.
• Familiarity with subscriber management, data retention, and consent management.
• Understanding of marketing data privacy regulations (e.g., CAN‑SPAM, GDPR).
• Strong attention to detail and ability to execute in high‑volume environments.
• Ability to troubleshoot issues related to audience building, deliverability, and automation errors.
• Salesforce certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator) are a plus.
• Experience with Marketing Cloud Personalization (Interaction Studio), Mobile Studio, and Advertising Studio preferred.
• Familiarity with AMP script and/or SSJS for dynamic content creation.
• Experience working with Data Cloud for audience activation and personalization.
• Knowledge of Distributed Marketing, brand templates, and business unit permissions.
• Exposure to email testing tools like Litmus or Email on Acid.
• Understanding of campaign performance analytics using Datorama or similar tools.

Responsibilities

• Configure and deploy Marketing Cloud campaigns, including emails, SMS, push notifications, and customer journeys.
• Manage multiple business units by creating and maintaining data extensions, automations, send classifications, and subscriber configurations.
• Implement segmentation strategies using SQL and data filters for targeted communications.
• Collaborate with Salesforce Data Cloud architects to activate customer segments and ensure accurate audience targeting.
• Integrate data with Salesforce Sales Cloud and Service Cloud using Contact Builder and synchronized data sources.
• Support IP warming plans and inbox deliverability monitoring in collaboration with marketing and deliverability teams.
• Establish QA processes and perform pre‑deployment testing for all assets and journeys.
• Document configuration decisions, naming conventions, and deployment playbooks for scalability.
• Conduct training sessions to enhance platform usage among marketing teams.
• Stay current on Salesforce Marketing Cloud releases and roadmap enhancements.
• Perform additional ad hoc responsibilities as required.

Benefits & Compensation

• 10 working days of Paid Day Off within an individual year.
• Up to 15 working days of Unpaid days off within an individual year.

Professional Growth

• Sombra University courses – a range of educational opportunities.
• Sombra Around Tech – community attendance across engineering and tech areas.
• Mentorship program – available on request.
• Udemy online courses – stay up‑to‑date with latest technologies and programming languages.
• English courses and Speaking Club – attend English classes twice a week in small groups.

Additional Advantages

• Work equipment (laptop, monitor, and small devices compensation).
• Referral reward – recommend a fit candidate and receive a reward.
• Public Holidays – celebrate 18 statutory holidays in Colombia.
• Sombra events – join Sombra’s traditional events (both online and offline).

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Engineering and Information Technology

Industries

IT Services and IT Consulting