Media Specialist

Jobtailor; Colombia; Presencial; COP 60.000.000 - 110.000.000; Jornada completa

Descripción de la vacante

Jobtailor in Colombia is seeking an experienced Senior Media Account Manager to oversee the execution and optimization of digital media campaigns, ensuring alignment with client KPIs and strategic goals.

You will collaborate with analytics and strategy teams, vet platforms, and drive revenue growth through data-driven optimization in a dynamic digital landscape.

Formación

• Bachelor’s degree in marketing, communications, event management, business, or related field.
• 5+ years in account management, experiential marketing, event coordination, or agency experience.
• Proven ability to drive media revenue through new solutions.
• Experience growing spend and improving performance with major DSPs and platforms.
• Strong report-writing and leadership capabilities.

Responsabilidades

• Oversee the execution and optimization of media campaigns.
• Ensure performance aligns with client KPIs and identify optimization strategies.
• Collaborate with media partners to recommend enhancements.
• Work with analytics teams to validate conversion tracking and data integrity.
• Partner with strategists to shape media recommendations based on goals.
• Vet new media platforms to ensure strategic fit.
• Provide campaign performance insights upon request.
• Lead and guide analysts to ensure accuracy and alignment.
• Drive growth by coordinating across departments to meet client needs.
• Identify and implement process improvements for the digital landscape.

Conocimientos

Campaign management

Leadership

Negotiation

Cross-functional collaboration

Analytics

Educación

Bachelor’s degree in Marketing or related field

Herramientas

Google Ads

Microsoft Ads

Meta Ads

The Trade Desk

StackAdapt

Simpli.fi

Descripción del empleo

• Oversee the execution and optimization of media campaigns based on strategist plans and client objectives.
• Ensure campaign performance aligns with client KPIs, proactively identifying and implementing optimization strategies.
• Collaborate with media partners to recommend campaign enhancements, explore beta opportunities, and secure added-value media.
• Work closely with analytics teams to validate conversion tracking implementation and maintain data integrity.
• Partner with strategists and the Insights team to shape media recommendations, providing insight and possible optimizations, based on changing business goals and market conditions.
• Vet new media platforms and partner recommendations to ensure strategic fit and performance potential.
• Provide campaign performance insights and recommendations at the request of the account team.
• Delegate appropriate tasks from media strategists to analysts, providing oversight, guidance, and quality control to ensure accuracy and alignment with campaign objectives.
• Be a strong leader focused on growth, collaborating across agency departments to ensure proposals meet client needs and are aligned with capabilities to drive revenue.
• Continue to identify and implement process improvements that align with the ever-changing digital landscape.

Requirements

• Bachelor’s degree in marketing, communications, event management, business, or a related field (or equivalent work experience).
• 5+ years of account management, experiential marketing, event coordination, or agency experience.
• Demonstrated aptitude to learn new service and technology solutions and turn these into winning strategies to increase media revenue.
• Experience in managing media successful in growing spend and improving performance with Google Ads, Microsoft Ads, Meta Ads, The TradeDesk, StackAdapt, Simpli.fi, and more.
• Demonstrated knowledge of marketing, technology, and channel industry trends, the buyer needs, and business structure.
• Able to report to senior leadership in a concise and impactful manner.
• Strong verbal and written communications, including negotiation skills.
• Occasional travel may be required.

Core Competencies

Expertise in overseeing and optimizing media campaigns to align with client KPIs, leveraging strong analytical skills and collaboration with cross-functional teams. Proven ability to implement strategic recommendations and process improvements in a dynamic digital landscape.

Highest-signal resume keywords

• Media Campaign Optimization
• Google Ads Management
• Client KPI Alignment
• Cross-Department Collaboration
• Strong Verbal And Written Communication

ATS Optimization Keywords

Hard Skills

• Account Management
• Experiential Marketing
• Event Coordination
• Campaign Performance Analysis
• Conversion Tracking Implementation

Soft Skills

• Leadership
• Negotiation Skills
• Guidance And Oversight

Industry Keywords

• Marketing Trends
• Digital Landscape
• Media Revenue Growth
• Client Needs Assessment
• Business Structure Understanding

Tools & Technologies

• Microsoft Ads
• Meta Ads
• The TradeDesk
• StackAdapt
• Simpli.fi