Marketing Manager, Retention Strategy (Remote)

Mineral.io

Bogotá, Distrito Capital

A distancia

COP 187.447.000 - 312.412.000

A tiempo parcial

14 días+

Generador de candidaturas

Una candidatura completa en un minuto — currículum adaptado y carta de presentación, listos para enviar.

Supera los filtros ATS

Ventajas ofrecidas por este puesto de trabajo

Flexible PTO

High autonomy in a small team

Opportunity to influence systems and tools

Direct work with founder

Senior, autonomous team

Descripción de la vacante

A leading retention-focused agency is seeking a Marketing Manager for Retention Strategy. This remote role requires a seasoned strategist to lead 4–6 brands and craft effective retention strategies. Candidates should have strong experience in lifecycle marketing, excellent communication skills, and familiarity with tools like Klaviyo. The position offers flexibility and the chance to work directly with senior leadership, providing real ownership over your accounts and the opportunity to shape practice advancements.

Formación

3+ years in lifecycle marketing, CRM, or email/SMS retention.
Experience managing multiple DTC accounts in an agency environment.
Ability to work during US Eastern Time hours.
Comfort working with US Eastern Time hours.
Understanding of Shopify ecosystem and tools like Recharge, Yotpo, Lifetimely.

Responsabilidades

Craft retention strategies for various accounts.
Guide campaigns from concept to launch.
Lead client calls and decisions.
Collaborate with Flows Manager and design teams to translate strategy into execution.
Lead client calls and guide decisions with clear communication.

Conocimientos

Strategic thinking

Clear communication

Client relationship management

Data interpretation

Data analysis

US Eastern Time availability

Agency experience

Herramientas

Klaviyo

Recharge

Yotpo

Shopify

Descripción del empleo

Join to apply for the Marketing Manager, Retention Strategy (Remote) role at Mineral.io

This range is provided by Mineral.io. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About Mineral

Mineral is a Klaviyo Elite Partner and retention-focused agency working with established DTC brands to drive growth through email, SMS, WhatsApp, and direct mail. We specialize in holistic lifecycle strategy, campaign planning, and execution that protects LTV and compounds revenue over time. Our work is strategy‑led, data‑informed, and built for brands that take retention very seriously.

*This is a fully remote role. Fluent English and strong client communication skills are required.

About the Role

You’ll be the strategic lead for 4–6 DTC brands, responsible for defining direction, setting priorities, and ensuring every retention initiative aligns with the client’s business objectives. You’ll make informed decisions using customer behavior, lifecycle data, and core ecommerce metrics — while bringing the creative instincts needed to shape strong angles, offers, and campaign ideas.

This role requires someone with strong strategic instincts — someone who can look at performance, understand the ecommerce model behind it, and translate that into a clear plan without needing extensive direction. You’ll also bring the communication skills and EQ to guide clients confidently, simplify complex ideas, and keep conversations productive and focused.

You’ll operate with a high degree of autonomy, balancing strategic thinking with hands‑on involvement where it meaningfully impacts quality or results. You should be comfortable navigating incomplete information, troubleshooting issues in real time, and moving work forward with sound judgment and clear communication.

Day to day, you’ll spend a lot of time in Klaviyo — reviewing performance, pulling reports, pressure‑testing segments, and translating lifecycle data into decisions clients can understand and act on. You should be comfortable discussing results and tradeoffs with CMOs and Marketing Directors, and confident taking a holistic view of each business beyond email alone.

This is a senior role for a seasoned strategist, not a training‑ground. Klaviyo heavy. We’re looking for someone who can lead accounts confidently from day one.

What You’ll Own

You’ll craft the retention strategy for each account — mapping lifecycle priorities, designing monthly plans, shaping campaign angles, and setting clear direction. You’ll think holistically about CAC, LTV, purchase cadence, and user behavior, helping clients understand both the big picture and the specific next steps. As part of this work, you’ll also look for opportunities across email, SMS, direct mail, and emerging channels like WhatsApp to strengthen the overall retention ecosystem.

Campaign & Email Automations

You’ll guide campaigns from concept to launch, ensuring the angle, segmentation, testing plan, and creative direction all align with the broader strategy. You’ll stay hands‑on enough to keep the work sharp while directing designers, copy partners, and ops toward a polished final product. For larger lifecycle projects, you’ll partner closely with our Flows Manager to ensure your strategic direction translates cleanly into technical execution and scalable flow builds.

Performance & Reporting

You’ll lead weekly recaps and monthly reviews (with analytics support from Hiro), identify wins and risks, and shape clear next steps. You’ll develop the performance narrative for each account, preparing thoughtful QBRs that tie decisions to revenue and LTV growth.

Client Ownership

You’ll run client calls, guide decisions, and navigate uncertainty with confidence. You’ll handle strategic questions, troubleshoot issues in real time, and keep clients focused on the right priorities. Your communication style should be steady, structured, and clear.

Execution Support

You won’t be doing everything alone. You’ll stay close to execution (especially early on) while production support ramps. Over time, more technical work shifts off your plate so you can stay focused on strategy.

What We Expect

We expect you to bring clear thinking, strong judgment, and a steady, structured approach to your accounts. You should be comfortable making decisions, setting priorities, and bringing order to complex situations. You’re the strategic adult in the room, and clients look to you for direction.

Clear, structured communication
Ownership and follow‑through
Strategic thinking paired with clean execution
Strong attention to detail
A proactive mindset
Ability to operate independently in a fast‑paced environment

What You Bring

We will only consider candidates with real retention experience and a proven ability to operate at a strategic level. If you have not owned DTC retention strategy before — shaping direction, interpreting performance, and guiding decision‑making — this role will not be a fit.

You should also have an understanding of the Shopify ecosystem and the tools that support retention — including platforms like Recharge, Yotpo, or Lifetimely — as well as comfort working with core ecommerce metrics such as CAC, LTV, contribution margin, and value‑based segmentation (e.g., RFM).

3+ years in lifecycle marketing, CRM, or email/SMS retention
2+ years experience of other ESPs like Sendlane, Braze, Customer.io a plus
Experience managing multiple DTC accounts in an agency environment
Confidence leading client communication and decision‑making
Ability to interpret data and turn it into structured next steps
Ability to work during US Eastern Time hours
Eastern Europe / LATAM candidates encouraged (all regions considered)

Why Join Mineral

Mineral is intentionally lean, senior, and focused. You’ll work directly with the founder and Head of Strategy, enjoy real ownership over your accounts, and have a voice in shaping the systems and tools that support our work. We value thoughtful execution, clarity, and structure — and we build processes that respect your time and focus.