Local Listings Performance Specialist

Inspire; Bogotá; Presencial; COP 70.000.000 - 110.000.000; Jornada completa

Descripción de la vacante

Inspire, a multi-brand restaurant company, is seeking a specialist to manage and optimize restaurant location listings across major publisher platforms, ensuring data accuracy and local search visibility. You will partner with Product, Field Marketing, Brand Marketing, and Analytics teams to drive improvement across multiple brands.

The role requires advanced English, 3–5 years in digital marketing or related fields, and experience with local listings tools like Yext or Uberall.

Formación

• Advanced English required and role reports to US.
• Bachelor's degree preferred in Marketing, Business, Analytics or related field.
• 3–5 years of experience in digital marketing, SEO, local search, or data management.
• Experience managing local listings platforms such as Yext, Uberall, or similar tools.
• Knowledge of publisher ecosystems including Google Business Profile, Apple Maps, Bing Places, Yelp and other location-based platforms.
• Strong analytical skills and experience using Excel or Google Sheets to manage large datasets.
• Ability to identify trends and translate findings into actionable recommendations.
• Excellent organizational, communication, and cross-functional collaboration skills.
• Ability to work independently and manage competing priorities to drive projects to completion.
• Experience supporting SEO/local search or digital experience optimization initiatives preferred.

Responsabilidades

• Own management and optimization of restaurant location listings across major publisher platforms to ensure data accuracy and consistency.
• Serve as SME for location data management and local listings best practices across Inspire's brands.
• Monitor, audit, and maintain location-level attributes, resolving data quality issues affecting local search visibility.
• Manage data integrity within platforms such as Yext and Inspire's multi-brand digital ecosystem.
• Collaborate cross-functionally with Product, Field Marketing, Brand Marketing, Analytics, and SaaS partners to support initiatives.
• Analyze listings health and publisher performance to identify optimization opportunities and recommend actions.
• Drive continuous improvements to listings governance and processes.
• Support enhancements to local listings strategy, including publisher expansion and review management programs.
• Develop and maintain reporting on data accuracy, listings health, and engagement.

Conocimientos

Advanced English

Analytical skills

Cross-functional collaboration

Independent work

Educación

Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field

Herramientas

Yext

Uberall

Google Business Profile

Apple Maps

Bing Places

Excel

Google Sheets

Descripción del empleo

Inspire, a multi-brand restaurant company, is seeking a specialist to manage and optimize restaurant location listings across major publisher platforms, ensuring data accuracy and local search visibility. You will partner with Product, Field Marketing, Brand Marketing, and Analytics teams to drive improvement across multiple brands.

The role requires advanced English, 3–5 years in digital marketing or related fields, and experience with local listings tools like Yext or Uberall.