Digital Marketing Account Manager

Pavago; Colombia; Presencial; COP 60.000.000 - 110.000.000; Jornada completa

Descripción de la vacante

Pavago is seeking a hands-on Digital Marketing Account Manager to manage a portfolio of 15–20 client accounts, focusing on Google Business Profile optimization and local SEO for storage, parking, and local-service clients.

You will execute, analyze performance, report results to clients, and identify opportunities to improve retention and growth, coordinating with internal teams and supporting upsell opportunities.

Formación

• Approximately 5 years of hands-on digital marketing experience focused on execution.
• Proven experience optimizing Google Business Profiles.
• Strong local SEO knowledge including ranking factors, citations, and reviews.
• Experience independently managing multiple client accounts.
• Previous client-facing or account management experience.
• Strong ability to select, operate, and evaluate digital marketing tools.
• Strong analytical skills with the ability to interpret marketing performance data.
• Ability to quickly learn new software platforms and extract relevant performance information.
• Strong organizational skills and attention to detail.
• Self-directed with the ability to work independently without micromanagement.
• Professional spoken English suitable for client-facing communication.
• Availability during U.S. business hours.

Responsabilidades

• Independently manage approximately 15–20 client accounts from execution through reporting.
• Maintain consistent communication and follow-up with clients.
• Lead monthly client meetings to present marketing performance, insights, and recommendations.
• Build strong client relationships while maintaining accountability for marketing results.
• Prepare clear and concise monthly performance reports for clients.
• Analyze marketing performance data and translate findings into actionable recommendations.
• Pull and compile performance data from internal platforms and marketing tools.
• Track account performance and identify opportunities for improvement, retention, and growth.
• Select and manage digital marketing tools required to execute campaigns.
• Research and recommend new tools based on performance and client needs.
• Learn new software platforms quickly to access and analyze performance data.
• Coordinate with internal account teams to ensure a seamless client experience.
• Identify upsell and retention opportunities within the existing client portfolio.
• Support white-glove ALO accounts with marketing execution and performance reporting.
• Provide marketing data and insights to the COO for client reporting when required.

Conocimientos

Digital marketing

Account management

Google Business Profile

Local SEO

Data analysis

Client communication

Tool proficiency

Independent work

English proficiency

Herramientas

Google Business Profile

Descripción del empleo

At Pavago, we are hiring for one of our clients seeking a hands-on Digital Marketing Account Manager to manage and optimize digital marketing performance for a portfolio of approximately 15–20 client accounts.

The role focuses heavily on Google Business Profile optimization and local SEO for businesses in the storage, parking, and local-service industries. This is an execution-focused position where you will personally perform the optimization work, analyze performance, communicate results to clients, and identify opportunities to improve retention and account growth.

Responsibilities

Google Business Profile & Local SEO

• Manage and optimize Google Business Profiles to improve local visibility and search rankings.
• Execute local SEO strategies focused on ranking factors, citations, NAP consistency, reviews, and local search performance.
• Monitor local search performance and identify opportunities for ongoing optimization.
• Implement hands-on improvements rather than simply providing strategic recommendations.

Account Management

• Independently manage approximately 15–20 client accounts from execution through reporting.
• Maintain consistent communication and follow-up with clients.
• Lead monthly client meetings to present marketing performance, insights, and recommendations.
• Build strong client relationships while maintaining accountability for marketing results.

Reporting & Performance Analysis

• Prepare clear and concise monthly performance reports for clients.
• Analyze marketing performance data and translate findings into actionable recommendations.
• Pull and compile performance data from internal platforms and marketing tools.
• Track account performance and identify opportunities for improvement, retention, and growth.

Marketing Tools & Technology

• Select and manage digital marketing tools required to execute campaigns and optimize client accounts.
• Research and recommend new tools based on performance, efficiency, and client needs.
• Quickly learn and navigate new software platforms to access and analyze performance data.

Internal Collaboration & Growth

• Coordinate with internal account teams to ensure a seamless client experience.
• Identify upsell and retention opportunities within the existing client portfolio.
• Support white-glove ALO accounts with marketing execution and performance reporting.
• Provide marketing data and insights to the COO for client reporting when required.

What Makes You a Perfect Fit

• You are a hands-on digital marketer who enjoys executing and optimizing rather than simply developing strategies.
• You can independently manage multiple client accounts while maintaining strong attention to detail.
• You are confident analyzing local search performance and turning data into actionable improvements.
• You are comfortable presenting results directly to clients and explaining marketing performance clearly.
• You are proactive, self-directed, and capable of managing your workload without constant supervision.
• You enjoy learning new platforms and identifying better tools and processes.

Required Experience & Skills

Must-Haves

• Approximately 5 years of hands-on digital marketing experience focused on execution.
• Proven experience optimizing Google Business Profiles.
• Strong local SEO knowledge, including local ranking factors, citations, NAP consistency, and review strategies.
• Experience independently managing multiple client accounts simultaneously.
• Previous client-facing or account management experience.
• Strong ability to select, operate, and evaluate digital marketing tools.
• Strong analytical skills with the ability to interpret marketing performance data.
• Ability to quickly learn new software platforms and extract relevant performance information.
• Strong organizational skills and attention to detail.
• Self-directed approach with the ability to work independently without micromanagement.
• Professional spoken English suitable for client-facing communication.
• Availability during U.S. business hours.

Nice-to-Haves

• Experience working in a digital marketing agency or white-label environment.
• Experience working with storage, parking, local-service, or similar location-based businesses.
• Experience presenting monthly marketing reports to clients.
• Experience identifying upsell and client retention opportunities.
• Experience working with Google Business Profile, local SEO, reporting, and analytics tools.