Online Reputation & Search Analyst

Gallagher; Bogotá; Presencial; Confidencial; Jornada completa

Descripción de la vacante

Gallagher is seeking a Local SEO and Online Reputation Management specialist to enhance our presence across Google Business Profiles, location pages, and directories. You will work with SEO, Content, Analytics, and Web Platform teams to ensure accurate, actionable location data and strong brand visibility.

You will manage listings, respond to reviews, and optimize technical SEO signals to improve discoverability and engagement across search and AI-powered experiences.

Formación

• Bachelor's degree in Marketing, Communications, Business, Information Technology, or a related field.
• 3–5 years of experience in Local SEO, Online Reputation Management, Digital Marketing or a related area.
• Hands-on experience managing Google Business Profiles and business listing platforms.
• Knowledge of SEO basics: crawlability, indexation, metadata, redirects, and structured data.
• Experience using Yext or similar platform to manage location data and reviews.
• Ability to explain technical information clearly in writing and presentations to SEO, content, analytics, and web colleagues.

Responsabilidades

• Manage and optimise Google Business Profiles, listings, and location data across digital platforms.
• Monitor and respond to online reviews and reputation signals to protect brand.
• Support Local SEO and AEO activity across location pages and profiles.
• Identify and fix technical SEO issues affecting location visibility and performance.
• Maintain structured data and other machine-readable signals for search engines and AI platforms.
• Track visibility across search engines, maps, directories, and AI-powered search experiences.
• Review how reviews, local content, citations, and signals affect discoverability.
• Help create clear standards and scalable processes for listings management and location pages.
• Support office openings, relocations, acquisitions, mergers, and other location lifecycle changes.

Conocimientos

Local SEO

Online Reputation

Digital Marketing

Search Marketing

Google Profiles

Educación

Bachelor's degree (Marketing/Comm/Business/IT)

Herramientas

Yext

Descripción del empleo

Introduction

Welcome to Gallagher - a global community of people who bring bold ideas, deep expertise, and a shared commitment to doing what’s right. We help clients navigate complexity with confidence by empowering businesses, communities, and individuals to thrive. At Gallagher, you’ll find more than a job; you’ll find a culture built on trust, driven by collaboration, and sustained by the belief that we’re better together. Whether you join us in a client-facing role or as part of our brokerage division, our benefits and HR consulting division, or our corporate team, you’ll have the opportunity to grow your career, make an impact, and be part of something bigger. Experience a workplace where you’re encouraged to be yourself, supported to succeed, and inspired to keep learning. That’s what it means to live The Gallagher Way.

Introduction

Welcome to Gallagher - a global community of people who bring bold ideas, deep expertise, and a shared commitment to doing what’s right. We help clients navigate complexity with confidence by empowering businesses, communities, and individuals to thrive. At Gallagher, you’ll find more than a job; you’ll find a culture built on trust, driven by collaboration, and sustained by the belief that we’re better together. Whether you join us in a client-facing role or as part of our brokerage division, our benefits and HR consulting division, or our corporate team, you’ll have the opportunity to grow your career, make an impact, and be part of something bigger. Experience a workplace where you’re encouraged to be yourself, supported to succeed, and inspired to keep learning. That’s what it means to live The Gallagher Way.

Overview

You’ll help shape Gallagher's presence across Google Business Profiles, location pages, directories, online reviews, and AI-powered search experiences. This role sits at the center of ORM, Local SEO, Technical SEO, and Answer Engine Optimization, helping make sure our location and brand information is accurate, easy to find, and consistent across the platforms people use every day. You'll work closely with SEO, Content, Analytics, and Web Platform colleagues to support visibility, reputation, and customer engagement.

How You'll Make An Impact

You’ll help keep Gallagher’s location and brand information accurate, visible, and consistent across search, maps, directories, reviews, and AI-powered search experiences. You'll work with SEO, Content, Analytics, and Web Platform colleagues to improve how our local presence performs across traditional and emerging search platforms:

• Manage and optimise Google Business Profiles, business listings, location data, and location pages across digital platforms, including Yext.
• Monitor and respond to online reviews, ratings, and reputation signals to help protect and strengthen brand reputation.
• Support Local SEO and AEO activity across location pages, business profiles, and reputation platforms.
• Work with SEO and Web Platform teams to find and fix technical SEO issues that affect location visibility and performance.
• Maintain structured data and other machine readable signals that help search engines and AI platforms understand Gallagher content.
• Track visibility across search engines, maps platforms, directories, and AI-powered search experiences.
• Review how reviews, local content, citations, and reputation signals affect discoverability.
• Help create clear standards and scalable processes for listings management and location page updates.
• Support office openings, relocations, acquisitions, mergers, and other business changes through location lifecycle management.
• Spot opportunities to improve local search performance, reputation metrics, AI visibility, and customer engagement.

About You

• You’ll have a bachelor's degree in Marketing, Communications, Business, Information Technology, or a related field.
• You’ll have 3 to 5 years of experience in Local SEO, Online Reputation Management, Digital Marketing, Search Marketing, or a related area.
• You’ll have hands on experience managing Google Business Profiles and business listing platforms.
• You’ll know the basics of SEO, including crawlability, indexation, metadata, redirects, and structured data.
• You’ll have experience using Yext or a similar platform to manage location data and reviews.
• You’ll be able to explain technical information clearly in writing, in presentations, and in conversations with SEO, content, analytics, and web colleagues.