Digital Experience Performance Specialist (SEO & GEO)

Inspire; Bogotá; Presencial; COP 70.000.000 - 110.000.000; Jornada completa

Descripción de la vacante

Inspire, a multi-brand restaurant company, is seeking a specialist to manage and optimize restaurant location listings across major publisher platforms, ensuring data accuracy and local search visibility. You will partner with Product, Field Marketing, Brand Marketing, and Analytics teams to drive improvement across multiple brands.

The role requires advanced English, 3–5 years in digital marketing or related fields, and experience with local listings tools like Yext or Uberall.

Formación

• Advanced English required and role reports to US.
• Bachelor's degree preferred in Marketing, Business, Analytics or related field.
• 3–5 years of experience in digital marketing, SEO, local search, or data management.
• Experience managing local listings platforms such as Yext, Uberall, or similar tools.
• Knowledge of publisher ecosystems including Google Business Profile, Apple Maps, Bing Places, Yelp and other location-based platforms.
• Strong analytical skills and experience using Excel or Google Sheets to manage large datasets.
• Ability to identify trends and translate findings into actionable recommendations.
• Excellent organizational, communication, and cross-functional collaboration skills.
• Ability to work independently and manage competing priorities to drive projects to completion.
• Experience supporting SEO/local search or digital experience optimization initiatives preferred.

Responsabilidades

• Own management and optimization of restaurant location listings across major publisher platforms to ensure data accuracy and consistency.
• Serve as SME for location data management and local listings best practices across Inspire's brands.
• Monitor, audit, and maintain location-level attributes, resolving data quality issues affecting local search visibility.
• Manage data integrity within platforms such as Yext and Inspire's multi-brand digital ecosystem.
• Collaborate cross-functionally with Product, Field Marketing, Brand Marketing, Analytics, and SaaS partners to support initiatives.
• Analyze listings health and publisher performance to identify optimization opportunities and recommend actions.
• Drive continuous improvements to listings governance and processes.
• Support enhancements to local listings strategy, including publisher expansion and review management programs.
• Develop and maintain reporting on data accuracy, listings health, and engagement.

Conocimientos

Advanced English

Analytical skills

Cross-functional collaboration

Independent work

Educación

Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field

Herramientas

Yext

Uberall

Google Business Profile

Apple Maps

Bing Places

Excel

Google Sheets

Descripción del empleo

Excited to grow your career?
We believe the restaurant industry is America’s best place not just for a first job, but for a career. We're glad you're interested in growing your career with Inspire.

Excited to grow your career?
We believe the restaurant industry is America’s best place not just for a first job, but for a career. We're glad you're interested in growing your career with Inspire.
The Organic Search (SEO & GEO) team is seeking an specialist to support the Digital Experience Performance team (DXP). This role is responsible for managing and optimizing restaurant location data across key publisher platforms, ensuring data accuracy, consistency, and performance while driving discoverability and engagement at the local level. The specialist will serve as a key partner in advancing local search initiatives, identifying opportunities for improvement, and supporting the execution of Inspire's location listings strategy across multiple brands.

Responsibilities

• Own the management and optimization of restaurant location listings across major publisher platforms, including Google, Apple, Bing, and other directories, ensuring data accuracy and consistency at scale.
• Serve as a subject matter resource for location data management and local listings best practices across Inspire's portfolio of brands.
• Monitor, audit, and maintain location-level attributes, identifying and resolving data quality issues that impact local search visibility and customer experience.
• Manage data integrity within platforms such as Yext and Inspire's multi-brand digital ecosystem, proactively troubleshooting discrepancies and driving issue resolution.
• Partner cross-functionally with Product Management, Field Marketing, Brand Marketing, Analytics, SaaS partners, and the broader Organic Search team to support business initiatives and improve local search performance.
• Analyze listings health, publisher performance, and location data trends to identify optimization opportunities and recommend action plans.
• Drive continuous improvement efforts by evaluating processes, workflows, and governance practices related to listings management.
• Support enhancements to local listings strategy, including publisher expansion, data enrichment initiatives, review management programs, and emerging local search opportunities.
• Develop and maintain reporting that measures data accuracy, listings health, customer engagement, and optimization performance.
• Document processes, business rules, and operational procedures to ensure consistency, scalability, and knowledge sharing.
• Manage multiple priorities across brands and publisher platforms while ensuring timely execution and stakeholder communication.
• Stay informed on local search, SEO, and publisher ecosystem changes, proactively assessing impacts and recommending solutions.

Requirements

• Advanced english. The role will be reporting to US.
• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related field preferred.
• 3–5 years of experience in digital marketing, SEO, local search, data management, or a related field.
• Experience managing local listings platforms such as Yext, Uberall, or similar tools.
• Working knowledge of publisher ecosystems including Google Business Profile, Apple Maps, Bing Places, Yelp, and other location-based platforms.
• Strong analytical skills with experience using Excel, Google Sheets, or similar tools to manage and analyze large datasets.
• Ability to identify trends, analyze performance, and translate findings into actionable recommendations.
• Strong attention to detail with demonstrated experience maintaining data accuracy and quality standards.
• Excellent organizational, communication, and cross-functional collaboration skills.
• Ability to work independently, manage competing priorities, and drive projects to completion.
• Experience supporting SEO, local search, or digital experience optimization initiatives preferred.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.