Lifestyle Hospitality Sales Lead

Destination Hospitality; Medellín; On-site; COP 80,000,000 - 160,000,000; Full time

Job summary

Socialtel Colombia in Medellín is seeking a Sales Manager to drive room revenue, occupancy, and group business. You will develop and execute sales strategies across leisure, corporate, groups, and travel trade while positioning Socialtel as a leading social hospitality brand.

The ideal candidate has proven hospitality sales experience and a deep understanding of the Colombian market, with a strong network and a proactive, results-driven mindset.

Qualifications

• Minimum 3–5 years of sales experience within hospitality.
• Experience in hotels, hostels, resorts, serviced apartments, or lifestyle hospitality.
• Strong knowledge of the Colombian hospitality and tourism market.
• Experience with corporate, leisure, travel trade, groups, or MICE sales.
• Existing relationships with local tourism and hospitality partners are an advantage.

Responsibilities

• Develop and execute the property's annual and monthly sales strategy.
• Identify new revenue opportunities and target markets.
• Develop strategies to increase occupancy, ADR, room revenue, and ancillary revenue.
• Build a strong pipeline of new business opportunities.
• Monitor market trends, competitor activity, and customer demand.
• Develop business plans for key market segments.
• Work with General Manager and Commercial team to achieve revenue targets.
• Develop and maintain relationships with corporate accounts and local businesses.
• Conduct regular sales calls, client visits, presentations, and property inspections.
• Identify companies with potential accommodation and event requirements.
• Negotiate commercial agreements within approved parameters.
• Develop repeat and long-term business relationships.
• Maintain accurate account profiles and sales activity records.
• Develop relationships with Travel agencies, Tour operators, DMCs, Wholesalers, and Online travel partners.
• Identify international and domestic source-market opportunities.
• Develop partnerships that generate room nights and ancillary revenue.
• Participate in relevant tourism fairs, networking events, and industry activities.
• Build Socialtel's presence within the local tourism and hospitality community.
• Develop group and MICE business opportunities and manage inquiries through to contract.
• Negotiate rates and conditions within guidelines.
• Ensure group business is viable and achievable.
• Develop opportunities for private events and experiences.
• Position Socialtel as selling social, lifestyle, and experience components.
• Develop partnerships with local experiences and entertainment businesses.
• Identify opportunities to generate revenue from events, F&B, and experiences.
• Collaborate with Experience and Operations teams on packages.

Skills

Hospitality Sales

Negotiation

Business Development

Account Management

CRM

Bilingual English/Spanish

Tools

CRM systems

Microsoft Office

Job description

Socialtel Colombia in Medellín is seeking a Sales Manager to drive room revenue, occupancy, and group business. You will develop and execute sales strategies across leisure, corporate, groups, and travel trade while positioning Socialtel as a leading social hospitality brand.

The ideal candidate has proven hospitality sales experience and a deep understanding of the Colombian market, with a strong network and a proactive, results-driven mindset.