LATAM Immunoassay Marketing Leader

bioMérieux; Bogotá; A distancia; COP 120.000.000 - 210.000.000; Jornada completa

Descripción de la vacante

bioMérieux seeks a Regional Marketing Manager for Immunoassay LATAM to define the regional marketing strategy and drive go-to-market execution across Latin America. You will partner with Global Marketing, regional leadership, and distributor markets to accelerate growth and optimize portfolio performance.

The role requires fluency in English and Spanish, with Portuguese preferred, and a track record in immunoassay or diagnostics.

Formación

• Bachelor’s degree in Life Sciences, Healthcare, Business, or Marketing is required.
• MBA or postgraduate degree is preferred.
• 5+ years of experience in Marketing, Product Management, or Commercial roles within Diagnostics, Medical Devices, Healthcare, or Pharmaceuticals.
• Experience in Immunoassay, Molecular Diagnostics, or laboratory environments preferred.
• Strong strategic thinking, business acumen, analytical capability, and project management skills.
• Proven ability to influence, motivate, and collaborate across matrix and multicultural organizations.
• Learning Agility.
• Fluent English and Spanish required; Portuguese preferred.

Responsabilidades

• Develop and drive the regional marketing strategy, annual operating plan, and growth initiatives for the Immunoassay portfolio.
• Act as the primary liaison between Global Marketing, regional leadership, local affiliates, and distributor markets.
• Identify and quantify market potential, build regional marketing plans, and support countries in execution through regular touchpoints, progress reviews, troubleshooting, and strategic adjustments.
• Lead product lifecycle management, including product launches, portfolio optimization, and market development initiatives.
• Drive customer engagement, scientific promotion, congress activities, educational programs, and value-based communication.
• Partner with Sales, Medical Affairs, and local marketing teams to ensure effective execution, sales enablement, and achievement of revenue and profitability targets.
• Facilitate collaboration and sharing of best practices across countries, fostering alignment and continuous improvement.
• Lead competitive and market intelligence initiatives by tracking market dynamics and competitor activities across LATAM, generating insights for decisions.
• Promote and lead by example the active use of Salesforce CRM as a communication tool between Marketing and Sales teams, regional and local.
• Drive business planning and pricing strategies by leading forecasting, budgeting, demand planning, margin management, business case development, and ROI assessments.
• Support forecasting, budgeting, pricing, positioning, and demand planning processes.
• Monitor business performance, marketing effectiveness, market share, and KPIs, recommending corrective actions.
• Demonstrate leadership by influence, guiding local teams to execute strategies effectively.
• Champion change management by aligning stakeholders, challenging approaches, managing resistance, and removing barriers to accelerate execution.

Conocimientos

Marketing strategy

Budgeting

Stakeholder mgmt

Team leadership

LATAM market

Sales enablement

Multicultural collaboration

Portuguese

Educación

Bachelor’s degree in Life Sciences, Healthcare, Business, or Marketing

MBA or postgraduate degree

Herramientas

Salesforce

Excel

PowerPoint

Descripción del empleo

bioMérieux seeks a Regional Marketing Manager for Immunoassay LATAM to define the regional marketing strategy and drive go-to-market execution across Latin America. You will partner with Global Marketing, regional leadership, and distributor markets to accelerate growth and optimize portfolio performance.

The role requires fluency in English and Spanish, with Portuguese preferred, and a track record in immunoassay or diagnostics.