Digital Commerce Innovation Leader – LATAM

adidas; Bogotá; Híbrido; COP 288.055.306 - 480.092.178; Jornada completa

Descripción de la vacante

adidas LATAM seeks a Senior Manager Digital Commerce Innovation to shape new business models across Latin America, including social and AI-driven commerce. You will translate market opportunities into actionable strategies, lead cross-functional teams, and drive omnichannel initiatives from concept to launch.

With a strong P&L focus and a consumer-first mindset, you will partner with finance, tech, operations, brand, and market teams to accelerate growth and optimize performance across the

Formación

• Experience in digital commerce, eCommerce, marketplace or related digital functions.
• Strong understanding of P&L management and commercial KPIs.
• Ability to translate insights into strategic actions and execution plans.

Responsabilidades

• Define strategic roadmap for LATAM digital commerce models including social commerce and AI-driven personalization.
• Design business models across product, pricing, promotion, placement and KPIs.
• Build business cases with P&L logic, investments, risks and recommendations.
• Lead cross-functional delivery from concept to launch and track post-launch performance.
• Define consumer-first journeys and omnichannel experiences across digital touchpoints.
• Coordinate with market teams, technology, analytics and operations to scale initiatives.

Conocimientos

Digital commerce

P&L management

Leadership

Stakeholder management

Cross-functional collaboration

Educación

University degree in Business/related fields

Advanced English

Descripción del empleo

adidas LATAM seeks a Senior Manager Digital Commerce Innovation to shape new business models across Latin America, including social and AI-driven commerce. You will translate market opportunities into actionable strategies, lead cross-functional teams, and drive omnichannel initiatives from concept to launch.

With a strong P&L focus and a consumer-first mindset, you will partner with finance, tech, operations, brand, and market teams to accelerate growth and optimize performance across the