LATAM Brand Strategy Leader — Growth & Insight

LA015 Edelman Colombia; Bogotá ciudad; On-site; COP 388,425,000 - 582,637,000; Full time

Job summary

Edelman Colombia is seeking a Strategy Director to lead and elevate LATAM strategy across markets. The role combines strategic craft with creative instinct, cultural intelligence and commercial thinking, partnering with Creative, Intelligence and Digital teams to deliver integrated, earned-first solutions.

Based in Bogotá, you will lead senior client engagements, mentor strategists, and shape strategies that turn insights into impactful campaigns across Latin America.

Qualifications

• Strong experience in brand, creative, communications or integrated strategy.
• Excellent strategic craft, from business challenge and insight through strategy, narrative and creative opportunity.
• Experience advising senior clients and influencing conversations beyond the communications brief.
• Strong creative judgment and experience partnering with creative teams.
• A commercial mindset, with experience growing client relationships and contributing to new business.
• Experience leading people and working across multidisciplinary teams and markets.
• Strong cultural intelligence, research instincts and storytelling skills.
• The ability to operate as both a regional leader and a hands-on strategist when needed.
• Fluent English and Spanish.

Responsibilities

• Lead strategy for major clients and opportunities across LATAM, connecting business challenges, culture, audiences and communications.
• Act as a trusted advisor to senior clients, bringing clarity to complex challenges and identifying opportunities beyond the immediate brief.
• Turn research, cultural signals, audience intelligence and business context into sharp insights and compelling strategies.
• Inspire creative work through strong briefs, strategic direction and close partnership with Creative teams.
• Bring an earned-first perspective to how brands build relevance, trust and influence.
• Identify opportunities to grow client relationships and play a leading strategic role in new business.
• Partner across Creative, Intelligence, Digital, Corporate and Client Leadership to develop integrated solutions.
• Lead and develop strategists while helping raise the quality and ambition of Strategy across the region.
• Explore how AI, intelligence and emerging technologies can make strategic work smarter and more impactful.

Skills

Brand strategy

Creative strategy

Integrated strategy

Senior client advisory

Creative judgment

Commercial mindset

Leadership across teams

Cultural intelligence

Bilingual English/Spanish

Job description

Edelman Colombia is seeking a Strategy Director to lead and elevate LATAM strategy across markets. The role combines strategic craft with creative instinct, cultural intelligence and commercial thinking, partnering with Creative, Intelligence and Digital teams to deliver integrated, earned-first solutions.

Based in Bogotá, you will lead senior client engagements, mentor strategists, and shape strategies that turn insights into impactful campaigns across Latin America.