Brand Strategy Director

LA015 Edelman Colombia; Bogotá ciudad; On-site; COP 388,425,000 - 582,637,000; Full time

Job summary

Edelman Colombia is seeking a Strategy Director to lead and elevate LATAM strategy across markets. The role combines strategic craft with creative instinct, cultural intelligence and commercial thinking, partnering with Creative, Intelligence and Digital teams to deliver integrated, earned-first solutions.

Based in Bogotá, you will lead senior client engagements, mentor strategists, and shape strategies that turn insights into impactful campaigns across Latin America.

Qualifications

• Strong experience in brand, creative, communications or integrated strategy.
• Excellent strategic craft, from business challenge and insight through strategy, narrative and creative opportunity.
• Experience advising senior clients and influencing conversations beyond the communications brief.
• Strong creative judgment and experience partnering with creative teams.
• A commercial mindset, with experience growing client relationships and contributing to new business.
• Experience leading people and working across multidisciplinary teams and markets.
• Strong cultural intelligence, research instincts and storytelling skills.
• The ability to operate as both a regional leader and a hands-on strategist when needed.
• Fluent English and Spanish.

Responsibilities

• Lead strategy for major clients and opportunities across LATAM, connecting business challenges, culture, audiences and communications.
• Act as a trusted advisor to senior clients, bringing clarity to complex challenges and identifying opportunities beyond the immediate brief.
• Turn research, cultural signals, audience intelligence and business context into sharp insights and compelling strategies.
• Inspire creative work through strong briefs, strategic direction and close partnership with Creative teams.
• Bring an earned-first perspective to how brands build relevance, trust and influence.
• Identify opportunities to grow client relationships and play a leading strategic role in new business.
• Partner across Creative, Intelligence, Digital, Corporate and Client Leadership to develop integrated solutions.
• Lead and develop strategists while helping raise the quality and ambition of Strategy across the region.
• Explore how AI, intelligence and emerging technologies can make strategic work smarter and more impactful.

Skills

Brand strategy

Creative strategy

Integrated strategy

Senior client advisory

Creative judgment

Commercial mindset

Leadership across teams

Cultural intelligence

Bilingual English/Spanish

Job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

STRATEGY DIRECTOR – LATAM

Do you see Strategy as more than briefs and presentations? Are you curious about culture, brands and people, but equally interested in the business challenges behind them? Do you believe communications can build trust, shape behavior and drive growth? Edelman Colombia is looking for a Strategy Director to help lead and elevate Strategy across Latin America. We are looking for someone who combines strong strategic craft with creative instinct, cultural intelligence, client leadership and commercial thinking. Someone who can uncover the insight that changes the conversation, inspire great creative work and identify opportunities before they become briefs. This is a senior regional role based in Colombia, Bogotá, working across markets, clients and disciplines throughout Latin America.

WHAT YOU WILL DO

• Lead strategy for major clients and opportunities across LATAM, connecting business challenges, culture, audiences and communications.
• Act as a trusted advisor to senior clients, bringing clarity to complex challenges and identifying opportunities beyond the immediate brief.
• Turn research, cultural signals, audience intelligence and business context into sharp insights and compelling strategies.
• Inspire creative work through strong briefs, strategic direction and close partnership with Creative teams.
• Bring an earned-first perspective to how brands build relevance, trust and influence.
• Identify opportunities to grow client relationships and play a leading strategic role in new business.
• Partner across Creative, Intelligence, Digital, Corporate and Client Leadership to develop integrated solutions.
• Lead and develop strategists while helping raise the quality and ambition of Strategy across the region.
• Explore how AI, intelligence and emerging technologies can make strategic work smarter and more impactful.

WHAT WE ARE LOOKING FOR

• Strong experience in brand, creative, communications or integrated strategy.
• Excellent strategic craft, from business challenge and insight through strategy, narrative and creative opportunity.
• Experience advising senior clients and influencing conversations beyond the communications brief.
• Strong creative judgment and experience partnering with creative teams.
• A commercial mindset, with experience growing client relationships and contributing to new business.
• Experience leading people and working across multidisciplinary teams and markets.
• Strong cultural intelligence, research instincts and storytelling skills.
• The ability to operate as both a regional leader and a hands‑on strategist when needed.
• Fluent English and Spanish.

THE TEAM IS HERE FOR YOU

The opportunity to help shape and elevate Strategy across Edelman Latin America.

Regional and global collaboration with strategists, creatives, researchers and specialists.

Exposure to ambitious brands and complex business, cultural and reputation challenges.

Space to challenge conventions, develop talent and push our strategic thinking forward.

The opportunity to help grow clients, the business and the next generation of Strategy talent.

If you are excited about finding the insight others miss, helping clients see opportunities differently and creating strategies that earn attention, build trust and drive growth, we would love to hear from you.

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway.

You may be just the right candidate for this or other roles.

It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected.

We are one global team, over 6,000 strong across 60 offices, grounded by our shared values.

We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum.

Since Dan Edelman founded the firm in 1952, we have remained an independent, family‑run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other.

Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company.

At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration.

Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe.

The relentless pursuit of excellence.

The freedom to be constantly curious.

The courage to do the right thing.

The commitment to positively impact society.

We grow our people.

We invite and celebrate differences.

Our reputation is our brand.

We’re global, yet local.

We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry.

Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated.

At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business.

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