Brand Strategy Director

Edelman Smithfield; Bogotá ciudad; Hybrid; COP 18,000,000 - 30,000,000; Full time

Job summary

Edelman Colombia is seeking a Strategy Director to lead and elevate strategy across Latin America. This senior regional role will work across markets, clients, and disciplines, based in Bogotá.

You will combine strong strategic craft with creative instinct, cultural intelligence and commercial thinking, guiding major client opportunities and shaping strategies that drive growth across LATAM.

Qualifications

• Strong experience in brand, creative, communications or integrated strategy.
• Excellent strategic craft, from business challenge and insight through strategy, narrative and creative opportunity.
• Experience advising senior clients and influencing conversations beyond the communications brief.
• Strong creative judgment and experience partnering with creative teams.
• A commercial mindset, with experience growing client relationships and contributing to new business.
• Experience leading people and working across multidisciplinary teams and markets.
• Strong cultural intelligence, research instincts and storytelling skills.
• The ability to operate as both a regional leader and a hands-on strategist when needed.
• Fluent English and Spanish.

Responsibilities

• Lead strategy for major clients and opportunities across LATAM, connecting business challenges, culture, audiences and communications.
• Act as a trusted advisor to senior clients, bringing clarity to complex challenges and identifying opportunities beyond the immediate brief.
• Turn research, cultural signals, audience intelligence and business context into sharp insights and compelling strategies.
• Inspire creative work through strong briefs, strategic direction and close partnership with Creative teams.
• Bring an earned-first perspective to how brands build relevance, trust and influence.
• Identify opportunities to grow client relationships and play a leading strategic role in new business.
• Partner across Creative, Intelligence, Digital, Corporate and Client Leadership to develop integrated solutions.
• Lead and develop strategists while helping raise the quality and ambition of Strategy across the region.
• Explore how AI, intelligence and emerging technologies can make strategic work smarter and more impactful.

Skills

Brand strategy

Integrated strategy

Client leadership

Cultural intelligence

Team leadership

Strategic storytelling

Job description

## Brand Strategy DirectorApply: Bogota, Colombia: Full time: Posted Yesterday: JR103505Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.# **STRATEGY DIRECTOR – LATAM**Do you see Strategy as more than briefs and presentations? Are you curious about culture, brands and people, but equally interested in the business challenges behind them? Do you believe communications can build trust, shape behavior and drive growth? Edelman Colombia is looking for a Strategy Director to help lead and elevate Strategy across Latin America. We are looking for someone who combines strong strategic craft with creative instinct, cultural intelligence, client leadership and commercial thinking. Someone who can uncover the insight that changes the conversation, inspire great creative work and identify opportunities before they become briefs. This is a senior regional role based in Colombia, Bogotá, working across markets, clients and disciplines throughout Latin America. ## **WHAT YOU WILL DO*** Lead strategy for major clients and opportunities across LATAM, connecting business challenges, culture, audiences and communications.* Act as a trusted advisor to senior clients, bringing clarity to complex challenges and identifying opportunities beyond the immediate brief.* Turn research, cultural signals, audience intelligence and business context into sharp insights and compelling strategies.* Inspire creative work through strong briefs, strategic direction and close partnership with Creative teams.* Bring an earned-first perspective to how brands build relevance, trust and influence.* Identify opportunities to grow client relationships and play a leading strategic role in new business.* Partner across Creative, Intelligence, Digital, Corporate and Client Leadership to develop integrated solutions.* Lead and develop strategists while helping raise the quality and ambition of Strategy across the region.* Explore how AI, intelligence and emerging technologies can make strategic work smarter and more impactful. ## **WHAT WE ARE LOOKING FOR*** Strong experience in brand, creative, communications or integrated strategy.* Excellent strategic craft, from business challenge and insight through strategy, narrative and creative opportunity.* Experience advising senior clients and influencing conversations beyond the communications brief.* Strong creative judgment and experience partnering with creative teams.* A commercial mindset, with experience growing client relationships and contributing to new business.* Experience leading people and working across multidisciplinary teams and markets.* Strong cultural intelligence, research instincts and storytelling skills.* The ability to operate as both a regional leader and a hands-on strategist when needed.* Fluent English and Spanish. ## **THE TEAM IS HERE FOR YOU*** The opportunity to help shape and elevate Strategy across Edelman Latin America.* Regional and global collaboration with strategists, creatives, researchers and specialists.* Exposure to ambitious brands and complex business, cultural and reputation challenges.* Space to challenge conventions, develop talent and push our strategic thinking forward.* The opportunity to help grow clients, the business and the next generation of Strategy talent.If you are excited about finding the insight others miss, helping clients see opportunities differently and creating strategies that earn attention, build trust and drive growth, we would love to hear from you.We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.