LatAm Brand Strategy Leader

Edelman Smithfield; Bogotá ciudad; Hybrid; COP 18,000,000 - 30,000,000; Full time

Job summary

Edelman Colombia is seeking a Strategy Director to lead and elevate strategy across Latin America. This senior regional role will work across markets, clients, and disciplines, based in Bogotá.

You will combine strong strategic craft with creative instinct, cultural intelligence and commercial thinking, guiding major client opportunities and shaping strategies that drive growth across LATAM.

Qualifications

• Strong experience in brand, creative, communications or integrated strategy.
• Excellent strategic craft, from business challenge and insight through strategy, narrative and creative opportunity.
• Experience advising senior clients and influencing conversations beyond the communications brief.
• Strong creative judgment and experience partnering with creative teams.
• A commercial mindset, with experience growing client relationships and contributing to new business.
• Experience leading people and working across multidisciplinary teams and markets.
• Strong cultural intelligence, research instincts and storytelling skills.
• The ability to operate as both a regional leader and a hands-on strategist when needed.
• Fluent English and Spanish.

Responsibilities

• Lead strategy for major clients and opportunities across LATAM, connecting business challenges, culture, audiences and communications.
• Act as a trusted advisor to senior clients, bringing clarity to complex challenges and identifying opportunities beyond the immediate brief.
• Turn research, cultural signals, audience intelligence and business context into sharp insights and compelling strategies.
• Inspire creative work through strong briefs, strategic direction and close partnership with Creative teams.
• Bring an earned-first perspective to how brands build relevance, trust and influence.
• Identify opportunities to grow client relationships and play a leading strategic role in new business.
• Partner across Creative, Intelligence, Digital, Corporate and Client Leadership to develop integrated solutions.
• Lead and develop strategists while helping raise the quality and ambition of Strategy across the region.
• Explore how AI, intelligence and emerging technologies can make strategic work smarter and more impactful.

Skills

Brand strategy

Integrated strategy

Client leadership

Cultural intelligence

Team leadership

Strategic storytelling

Job description

Edelman Colombia is seeking a Strategy Director to lead and elevate strategy across Latin America. This senior regional role will work across markets, clients, and disciplines, based in Bogotá.

You will combine strong strategic craft with creative instinct, cultural intelligence and commercial thinking, guiding major client opportunities and shaping strategies that drive growth across LATAM.